How to Use Facebook for Business
Repurpose Your Current Content
You don’t need to reinvent the wheel when you more than likely have an amazing amount of content already available to you.
Whether it's offline marketing such as newsletters, flyers or emails -- or your blog posts, give that content new life by transforming it into quick graphics, Q & A posts or links to a video tip.
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STEP 1: Take Stock
Your first step is to assess your current assets.
What content have you created in the past and how can you update, refresh or repurpose that content for another use?
If you’ve been in business for more than a year, you have a stockpile of content at your fingertips. It’s important to leverage that content in a whole new way.
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STEP 2: Brainstorm Ideas
How can you best refresh your current content into new media? Brainstorm what type of content will work best for your audience.
Here's a list of ideas to get you started!
- SlideShare of top tips
- YouTube video of SlideShare
- Infographic
- Shareable social media images
- Podcasts
- Webinars
- Google Hangouts
- Take one point and write an entirely new article around it
- SlideShare created for webinar
- Video tip or video series
- Podcast
- Checklist
- EBook
You can also read 11 Ways to Repurpose Blog Content into New Media for even more tips.
As you can see, the sky is the limit, so get creative!
Welcome to Day 29!
