Updated: February 13, 2020
Let me guess... you want an answer to this question:
How do I get more Likes on Facebook?
It's a legit question. And I've got a legit answer for you.
But apparently I'm not the only one! 🤠
If you google the term "get more likes on Facebook", you'll get about 3 billion results.
Yes, 3 Billion... with a "B".
So there's a lot of advice out there!
But don't worry. I've got advice that actually works.
In this blog post, I'll give you the tactics that resulted in me getting 2.3 million Likes on a Facebook post I created in 5 minutes.
Here's the post:
This screenshot was taken 2 months after the post published.
Notice the number of people the post reached:
Yes, this post reached 37.5 MILLION PEOPLE in 2 months...
... with NO boosting!
In other words, I didn't pay Facebook anything to reach these millions of people.
My post reached a viewership equal to the population of California... FOR FREE!
And even better, thousands of the people who liked the post became new fans of our Facebook page!
So.... would you like to get a similar result on your Facebook page?
If so, this blog post is for you.
This post is not just another listicle filled with tired social media marketing B.S.
Not at all.
No, this post will give you REAL WORLD advice on how to get real world results on Facebook.
So if that's what you're looking for, read on!
Because there IS a way to get more Likes on Facebook -- and it's easier than you think 😉
Here's How to Get More Likes on Facebook in 2020
There are 2 kinds of Likes on Facebook that you want to get:
- Likes on your Facebook posts
- Likes (fans/followers) on your Facebook page
Both kinds of Likes are important. In fact, they drive each other.
The more Likes you get on your posts, the more Likes you'll get on your page.
And the more Likes you get on your page (the more followers you get), the more Likes you'll get on your posts.
So which should you focus on first?
Let's start with getting more Likes on your Facebook posts.
How to Get More Likes on Facebook Posts
Your Facebook posts are key.
Successful posts -- the ones that get tons of engagement -- will have a HUGE impact on your page.
In fact, getting more engagement on your posts will benefit your Facebook page more than anything else you do.
So what should your engagement goals be for your posts?
Your goals should be the following:
- Get people to pay attention to your posts
- Get people to engage with your posts (ie. click on them)
- Get people to share your posts with friends
If you get people to do these 3 things, your posts will reach a lot of people -- and they'll spread your brand far and wide across the Facebook ecosystem!
Then people who've never heard of your brand will see your posts... and many of them will Like your page in hopes of seeing more.
If you keep sharing awesome posts, they'll keep engaging with your page.
And every time they engage with your page, they'll send a signal telling Facebook to show them more and more and more of your posts.
And THAT, my friend, is the goal!
You see, once Facebook is showing your posts to a lot of people, you can then take the natural next step for your business:
You can start publishing posts with links to your website!
These posts will send traffic to your site and turn your Facebook fans into subscribers, customers, and ultimately: brand advocates!
You can learn more about this process by checking out the infographic here.
For now, let's focus on answering this question:
How do I to create Facebook posts that people pay attention, click and share?
It's actually not that hard!
Below I'll share 20 tactics that are practically guaranteed to make it happen.
And don't worry! I've put the most effective tactics first.
1. Post proven, data-driven content
If you want to get more Likes and engagement on your Facebook posts, there is nothing more important than this first tactic.
Using proven, data-driven content in your posts will give them the best chance of going viral and reaching millions of people.
So what exactly is "proven, data-driven content"?
It's content that has already been audience-tested and garnered huge engagement numbers.
It's content that has a proven past performance.
For example, I chose the quote in my post above (the quote about treating the janitor the same as the CEO) based on the quote's impressive performance in another post.
That post was from a Facebook page called "SEEK".
When looking through their posts, I noticed that one post had significantly more engagement than all the rest.
It had waaaaaay more Likes, comments and shares!
Here's that post:
The post had over 500,000 Likes and 1,000,000 shares when I first saw it.
Keep in mind that the SEEK Facebook page only had 200k fans at the time.
When I saw the huge engagement on this post, I knew there must be something special about the quote.
It obviously resonated with people.
And I knew it had to be quote itself, and not something else about the post.
I mean, look at the design of the post image! Does it even have a design??
The image is basically a hand-written quote on a simple background.... with a logo at the bottom.
Despite this simplicity (or probably because of it!), a million people decided the quote was meaningful enough to share it with their friends!
In fact, they did all 3 of the engagement goals above:
- They paid attention to the post
- They clicked the post (Like, Like, Like, Like, Like.... millions of times)
- They shared the post with their communities
So here's the question I'd like you to consider:
Would I have known that millions of people would Like the janitor/CEO quote on my post if I hadn't already seen it perform so well on SEEK's post?
Not a chance.
In fact, if I hadn't seen SEEK's post, I wouldn't have known about the quote at all, much less that it would likely perform well with my audience.
So how did I find the quote?
And how did I know it was the top-performing post on the SEEK page?
I used a social media tool that shows me the top performing posts from any Facebook page I add to it.
It's called Post Planner.
Post Planner lets me add any Facebook page or Twitter account to their "FIND" tool.
The app then shows me the top-performing posts from those social feeds.
I can filter the top-performing posts by content type (images, videos, gifs or articles) and time period (day, week, month, year, etc.).
I won't get into the details of how the tool works here.
But you can see it in action in the webinar where i created the Janitor/CEO post live on camera.
Yes, I created the image for that mega-post above (2.3 million Likes!!!) while live on a webinar that was being recorded. 🤠
You can watch the webinar in full here.
Anyway, to make a long story short.... the reason I was able to create a post in 5 minutes that ended up reaching tens of millions of people (for free) is simple:
I posted proven, data-driven content.
You should do the same, if you want similar results.
2. Re-design & re-use proven content
This tip is similar to #1 but with an emphasis on re-designing and re-using content.
For example, take a look at this post that performed well on our fan page:
Can you guess where I got the quote on this image?
Do you think I thought it up one day will meditating on my coffee break??
No way!..... I'm data-driven. Remember?! 🤠
I actually found this quote on another page's post. Here it is:
Notice the insane engagement numbers!
The image post on the Lessons Learned in Life page has 235,000 shares!
With that massive number, it must have reached tens of millions of people.
So it is definitely audience-tested!
That made the quote on the image a perfect candidate for re-design and re-use.
So that's what I did. 😁
I re-designed and re-used it.
And sure, my post didn't perform as well as Lessons Learned's post.
But it did reach 126,000 people... for free!
That's a success story in my book.
So how did I go about re-designing and re-using this proven content?
You can see the full webinar video here. (Yes, I created this image live on a video webinar too!)
But don't worry. If you don't have time to watch the video, I can sum up the process in 3 simple steps:
A. Isolate & copy the key content
- I did this by typing out the quote and copying it to my clipboard
B. Improve the design
- I did this by finding a copyright free image on Unsplash, using it as the background and adding the quote to the image.
C. Add branding
- I did this by adding the Post Planner logo to the image
And once I did these 3 steps and created the image, I then simply posted it to Facebook and reaped thousands of Likes!
This process can be used for any content type. You can do it with images (as done above), but also videos, gifs, and even articles.
And it works on any platform!.... especially visual platforms like Instagram and Pinterest.
These first 2 steps are by far the most important in this blog post.
In fact, you can probably stop reading now and just go put them into practice and reap thousands and thousands of new Likes on your posts and page.
But if you want to learn even more.... by all means.... read on!
3. Be Consistent
Post at least 5 times a week so you're "top of mind" for your Fans.
(My personal recommendation is to post at least once a day. Post more if you're getting great engagement. Just make sure that you're monitoring everything in Facebook Insights)
4. Time it right
The best time to post will depend on the type of business you're in.
(By using Post Planner you can easily plan out the best times to post! There is no "magic time" to post, so mix it up and see what works best for your page.)
5. Use eye-catching images
Alternate photos and video with text-only updates.
(Images are the most shared piece of content on Facebook -- and all social media for that matter. This is why Instagram and Pinterest have done so well.)
How do you find awesome, eye-catching images?
Easy. Use Post Planner's Popular Section. Here's how to use it:
6. Keep it short
According to a study done by Salesforce, tweets that are under 100 characters get 17% higher engagement than longer ones. Facebook is not much different. Shorter messages tend to perform better.
I would go a step further and say limit it to 80 characters.
The quicker it is to read, the more likely people will actually read and share it.
Keep message SHORT. The quicker it is to read, the more likely people will actually read and share it. Click to Tweet
7. Be relevant
Your content should let your audience know that you know who they are.
8. Use your authentic voice
People are your Fans and friends because they like what you do. Your voice on Facebook should be true to your brand.
That's one of the keys to conquering Facebook marketing.
There is nothing worse than being completely stale and boring on Facebook.
If your audience is skaters you should post like a skater, not like a Wall Street CEO.
9. Include a call to action
If you ask your Fans to Check-Out Your Post, Share, Like or Comment, they are more likely to do it.
(With that in mind would you please Like and Share this post!😉)
10. Be creative with apps
Contest and promotion apps, along with forms, surveys, etc. can deepen users' involvement with a business or brand.
(Don't overdo it with apps on your page though. Contests are a great way to get more Fans and are highly shared on Facebook.
11. Have a sense of urgency
Include up-to-minute tips and tricks, and whenever possible, dispel myths.
(It's always a good idea to stay on top of what's going on in your niche -- and to share that with your followers. What you don't want to do is share a post that's a year old and no longer relevant.)
12. Offer value
Before you share something on Facebook ask yourself if you think your Fans will find value in the content.
(If they don't find any value in it, they won't share it!)
13. Be entertaining
If your followers like funny memes or respond well to video, take note. Use the type of media that works best for your audience.
(I tend to disagree with this statement. If all you're posting is stupid cat memes, you're offering no value -- which goes against the #10 tip. My advice: just don't overdo it.)
14. Be educational
People love to share how-to guides and tips.
(Totally agree with this tip -- but make sure the material you share is easy to follow and from a valid source.)
15. Make a list
Lists, in the form of an infographic or a pdf (or a blog post) are great for sharing.
Psst! This tip is perhaps the best tip on the list.
People love posts that are "Top 10 Ways to..." or "12 Can't Miss Tips on..."
There is power in list related posts - they always get a lot of engagement on Facebook.
Want more ways to get engagement and grow your Facebook page? We've got just the Ebook for you!
16. Be seasonable
Tailor your content to the season or an upcoming holiday.
(A great way to get more shares is to do a promotion based on a holiday. Or you can emulate Mari Smith and change out your profile image or cover photo to something seasonal. People love to see personality on a page.)
Conclusion: Get More Likes on Facebook by starting today!
My best advice: don't delay!
Don't put this off till tomorrow.
Start putting these tips into action today!
Anyway, here's an infographic with the last 14 tips:
Do you agree with this list?
Please let us know in the comments below.
I hope the advice here will help you get more likes on your Facebook page!