How to Use Facebook for Business
Build Out Your Bio
Just because you build a Facebook business page doesn’t mean people are going to flock to it. There are a few things you need to do in order for people to find and connect with you.
1
Your first step today is to craft your bio. Create a 150 and 300 word bio for your short and long description.
Add in details about your skills, talents, awards, who your perfect audience is and how you help clients, customers and/or users.
Be specific!
2
Don’t forget to sprinkle in keywords. These words will help search engines and people know what you’re all about.
Use terms and phrases that feel natural to say within everyday conversation. Think about top questions your clients and customers ask you on a daily basis. What recurring themes come up again and again?
IMPORTANT!
When setting up your Facebook page -- you should be entering information that is going to present you in the best and most approachable light to potential customers.
It’s not about showcasing yourself, but about presenting your business in a way that attracts the exact right audience.
Present your business in a way that attracts the exact right audience.
You're not looking to build up a page with legions of fans uninterested in your product or service. Instead, you want fans who are eager to take that next step with you.
Give them the details they need to make an educated and informed decision.
Need more help setting up your page? Click over to How to Create a Facebook Business Page.
Welcome to Day 1
