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The ultimate facebook challenge

Day 4

Add a Call to Action to Your Page

How to Direct Your Fans!

how-to-use-facebook-for-business-cta
     

How to Use Facebook for Business

Add a Call to Action to Your Page

Today you’re going to create a unique call to action.

Facebook has a really cool feature called the “call to action” button. Here you can direct fans to a product, service, your latest webinar or even a book.

1

Begin by brainstorming. What's that next step you’d like your fans to take?

There are 7 call to action buttons:

  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video

Here’s What It Looks Like:

call_to_action_30_day.png

2

Here’s How You Can Use It:

Book Now: For consulting calls or intro appointments

Contact Us: For brick-and-mortar businesses to grab local customers

Use App: For app companies that want to attract new users

Play Game: The best way to get people hooked on your game is to get them to play it!

Shop Now: For any online store (ie. drive business to your Etsy business)

Sign Up: To grow your essential email list (this should be the default button!)

Watch Video: Could be the gold-standard choice to tell your story

Read more at: How to Use Facebook's Call to Action Button to Bring in the Benjamins.

Here's How You Can Add It:

To add a call-to-action button on your page that directs people to your website:

  1. Go to your page’s cover photo and click Create Call to Action.
    how-to-use-facebook-for-business
  2. Choose your call to action. Then enter the URL for the page on your website where you want your visitor to go.
  3. Click Create.

Welcome to Day 4

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Rebekah Radice

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