How to Use Facebook for Business
Plan Your Posts to Boost Engagement
Use Post Planner to plan your posts in advance -- this will free up your time for interacting with your audience and other pages.
Your Plan within Post Planner is going to be one of your most powerful tools. It will save you tons of time -- and allow you to post consistently.
Your first step is configuring your Plan based on some basic research on your Fan page.
In this video, Post Planner CEO, Josh Parkinson, explains how to create a posting plan that works.
Start by setting up a variety of post types per time slot to keep things fresh.
For example: 7:30am (photo), 9:45am (link), 10:50am (status idea).
It's easy and fast to plan 7-10 days worth of content in less than an hour using a combination of our default content plus your own.
Keep in mind that while planning posts and automating your Facebook content is a good thing, it’s not a replacement for engagement.
Instead of using automation to put your account on auto-pilot, think of it as a tool that will free up your time so you can engage in conversations and make those important connections when you're online.
We recommend that you take 1 chunk of time per week to plan all your Facebook content for the whole next week.
Now that you don't have to think about your content -- you can take 15 minutes twice a day during the week to answer questions, respond to comments and build rapport.
Peg Fitzpatrick and Rebekah Radice explain this process in more detail in the video below.
You can also get this info in an infographic at How to Use Social Media for Your Small Business [Infographic].
Welcome to Day 8