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Make Yourself a YouTube Expert with these 13 Brilliant Tutorials

July 18, 2013 - 11:18:35 by
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youtube-expertDo you consider YouTube a social media site?

If you’re like me, you probably don’t.

But guess what?  We’re both wrong.

In fact, YouTube is the 3rd largest social media site on the planet. And its activity makes up about 20% of all social media activity.

YouTube is also the web’s 2nd most popular search engine — behind parent company Google!

Here’s a great graphic by Emarketer showing the number of active users (as a percentage of internet users) on the top social sites during Q1 2013:

top social media sites

 

Stats like this make it obvious — YouTube cannot be ignored.

I mean, we all know YouTube’s great for funny videos — especially cat videos. But it’s also probably one of the most important social sites for your business.

Yep, it’s up there with Facebook — and probably more important than Twitter.

So how do you use it as a business?

  • How do you get started?
  • What videos should you upload?
  • How do you upload videos?
  • What are annotations?
  • What about ads on YouTube?

These are tough questions.  And the answers can be complex — which is why most of us don’t leverage YouTube properly for our businesses.

It’s time to change that!

expert1Let’s Make You a YouTube Expert

I scoured the web & found 13 articles from leading YouTube experts to help YOU go from novice to expert.

My advice: don’t just skim these summaries & move on. Click on each & read them, bookmark them & comment on them.

If you don’t take the time to learn from these articles, you’re business will suffer.

Why You Need To Take YouTube Seriously In 2013

via SocialMouths

In this article, Francisco shows you how YouTube is essential to a successful content strategy — and backs it up with solid stats. Go read it!

How To Optimize Your YouTube Channel

via How To Make My Blog

Marko gives you some very easy-to-follow tips on how to optimize your YouTube channel. This is a great article to read if you’re just starting out on YouTube — or if you need a refresher.

Using YouTube to Build Your Brand, Authority and Business

via Social Media Examiner

In this podcast by Michael Stelzner, he interviews Steve Spangler on how posting free content to YouTube catapulted his career. More importantly, they discuss how YOU can use YouTube to build a brand & business.

How to Grow Your Business with a Branded Channel on YouTube

via 60 Second Marketer

Once you’re on YouTube, you shouldn’t just post random videos with no plan in mind. You need to have a branded channel — but what does that mean? You’ll find out in this blog post about video trailers, design & more. Go read it!

OPTIMIZE YOUR VIDEOS FOR SEARCH AND SOCIAL

via Social Media Explorer

It’s not enough just to post a video & then expect people to watch it — it won’t happen. In this post Jason Falls gives you solid tips on how to post videos with SEO & Social Media in mind. Definitely an art to this!

Video Content Marketing: Are You A Super Star?

via Heidi Cohen

Heidi offers some very intriguing research about “Generation C” & why so many businesses are failing at reaching them. Read this post & hopefully you’ll no longer be one of them.

7000 Newsletter Subscribers from 1 YouTube Video (Traffic Strategies with Incredible ROI)

via Think Traffic

As a business owner, you’re on YouTube for 1 reason — to drive traffic & make money. Gregory Ciotti crushes it with this post showing you how he got 7,000 newsletter subscribers with 1 video — and the steps involved. Don’t skip this one!

Here is the video called “The Science of Productivity” — I so needed this!

How to Use Video Content to Drive Awareness, Leads and Sales: A Guide

via Content Marketing Institute

Excellent article by Mark Walker that you can read over & over! Mark offers tons of data on why video is so important — and then gives a bunch of ways to achieve amazing results with it.  As a follow up, he gives us 8 steps to execute your video marketing strategy.

YouTube Subscription Revamps And What They Mean for Your Business

via Deliverability

YouTube recently made some changes to Subscriptions that you need to know about. This article will make sure you’re updated.

Leveraging teaser videos and YouTube annotations to drive traffic to your site [how to]

via VidYard

Here Mitch Solway focuses on generating traffic from YouTube — specifically, on using teaser videos & YouTube annotations. It’s probably one of the most effective 1-2-3 punches you can use to convert views into website traffic & conversions.

8 Ways to Track YouTube Video Performance

via Social Media Examiner

Once you have videos up on YouTube & you’re getting views, how do you track performance? Brian Honigman shows you how to access insights on YouTube & which metrics are important — I didn’t know YouTube even had Insights!

6 Mistakes Brands Make With Video in Social Media

via Maximize Social Business (formerly WindMill Marketing)

It’s been said that those who don’t learn from the past are doomed to repeat it. And even though video on social media is still relatively new, the internet is littered with brands that messed it up. Fortunately, they give us the opportunity to learn from their mistakes!  Here are 6 mistakes to avoid.

How to Get To The First Page Google With Your YouTube Videos

via Casey Zeman

My “GoTo” YouTube expert is Casey Zeman — hands down. The dude just knows YouTube backward & forward. In this post, he shows you how to get a video to rank on the 1st page of Google! Awesome.

You’re now a YouTube Expert!

If you read each of these blog articles, then CONGRATS!

You’re now on you’re way to becoming a YouTube expert.

If you didn’t read them all, then scroll back up & get on it! And share this post with your people, so they can become experts too!

About the Author:

Co-author of Facebook All-In-One for Dummies and "Ambassador of Awesome" at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Any given day he spends 20+ hours on Facebook! He's been married for 20 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.

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