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Here’s Why Facebook Will Drive the MOST Sales For Your Business

March 16, 2014 - 06:47:11 by
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why Facebook drives the most salesWant to social media to grow your business online?

Are you wondering which platform will generate the best ROI?

Thanks to the team at Shopify, we may have an answer.

One word: FACEBOOK!

Shopify analyzed data from about 37 million social media visits, which led to more than 529k ecommerce orders for Shopify merchants.

These 12 websites helped generate the sales:

In this post, I’ll show you the highlights from the study — then show you the infographic & my key takeaway.

Here’s Why Facebook Will Drive the MOST Sales For Your Business

Traffic

Facebook claimed a whopping 63% of all social media-driven visits to Shopify stores.

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Orders

Facebook was responsible for 85% of all Shopify orders generated by social commerce.

The website dominated industries like photography, sports & recreation, & pet supplies.

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Average Order Value

Here’s the one place Facebook lost ground. The social media website had an average order value of $55 — lower than Polyvore, Instagram & Pinterest:

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Conversion Rate

But Facebook bounced back in the conversion category.

About 1.85% of Facebook users who visited Shopify stores placed orders.

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But despite dominating 3 of these 4 categories, there are industries Facebook hasn’t taken over yet:

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Key Takeaway

No matter your niche, Facebook is a crucial part of your content marketing strategy.

The site drives more web traffic & converts more sales than any of its competitors.

Check out the infographic from Shopify for more proof:

social-commerce

Your Turn

As a business owner, have your social media accounts driven many sales?

Tell me in the comments whether you’ve bought something from a company you found via a social media site.

About the Author:

Aaron is the Grand Master of Customer Delight at Post Planner. When he is not writing, he's finding the perfect cup of coffee and trying to perfect his coffee art. Connect with him on Facebook and Twitter.

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1.2K Shares Facebook 619 Twitter 386 LinkedIn 122 Google+ 68 Email -- 1.2K Shares ×