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The Do’s and Don’ts of Facebook Pages

August 12, 2013 - 22:56:36 by
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social-media-dos-and-dontsWant some solid advice on how to use a Facebook Page?

Then you’ve come to the right post.

I’m gonna give you some “Do’s and Don’ts of Facebook Pages”

So pay attention!

Do:

  • Keep posts short & sweet – Posts with less than 100 characters get more engagement. Why do you think Twitter is only 140 characters!
  • Answer questions & respond to posts – Your page is not a walled garden! Respond to your followers & be personal.
  • Ask questions & ask for feedback – The best posts on Facebook pages tend to be questions. Ask them often & listen to what your users are saying.
  • Participate in the conversation – Customers appreciate business owners who take interest.
  • Provide helpful links – Be sure to help educate your fans, not just promote your products.
  • Follow thought leaders – Find people in your niche & follow them — and make sure to interact with them & their followers.
  • Run Promotions – Offer specials, coupons & limited time offers.
  • Keep Customers Informed – If your shop’s going to be closed, let your customers know ahead of time. If you’re an online company keep people informed of outages that may be coming or have occurred.
  • Post Photos – If you’re a local company post pictures of your business & employees. People love to recognize someone around town or in your store that they saw online. This doesn’t translate for online only companies IMHO.
  • Say Thank You – Thank your followers &  fans often. Make them the center of your focus.

Don’t:

  • Overpost – Only post as often as you can get good engagement.
  • Excessively self-promote – I go by the 90/10 rule: 90% of your posts should be fun & informative, 10% can be promotion.
  • Use Bad Grammar – Make sure you don’t have any grammar errors or misspelled words in your posts. The “Grammar Police” won’t forgive you!
  • Be Shy – This is your opportunity to speak directly to your customers. Be outgoing & engaging.
  • Overshare – Don’t post rants or gripe about employees or customers. Some things need not be on Facebook!
  • Talk Politics or Religion – Have your opinions yes. But you’ll run off over half your potential customers if you take a stand on political or religious issues. So choose your words wisely.
  • Respond Hastily – Remember your messages are public. Well thought out & correct answers are vital.
  • Bad Mouth Competitors – You may think the competing burger joint down the street sucks — and they might. But don’t air your opinions on social media about it. It just makes you look juvenile.
  • Share Secrets- You don’t have to tell everyone all of your business secrets — again some things need to stay in house & not be aired on social media. Plus, if you share every problem you have, your customers will lose faith in you & your product.

bottomlineFollow these tips wisely!

Your reputation — and ultimately your pocket book — depend on you using social media the right way!

What do you think? Did I miss anything?

About the Author:

Co-author of Facebook All-In-One for Dummies and "Ambassador of Awesome" at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Any given day he spends 20+ hours on Facebook! He's been married for 20 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.

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698 Shares Facebook 496 Twitter 130 LinkedIn 34 Google+ 27 Pin It Share 11 698 Shares ×