Thinking about changing your Facebook cover photo this year?
Hoping to add a sweet new profile pic?
Well... SIZE MATTERS!
In fact, most images on Facebook (from your cover photo to your ad images) need to comply with the official dimensions if you really want them to pop and get more Likes on Facebook!
But keeping up with the official Facebook dimensions can be tough -- since they're constantly changing!
Nothing's worse than creating an awesome image, uploading it to Facebook, and finding out the dimensions are wrong.
And with so many people using Facebook on their phones, your images need to be AMAZING if you want engagement.
Thankfully, Dustin Stout is here to help. His awesome new Facebook Image Sizes and Dimensions Cheat Sheet (shown below) is spot on!
So be sure to bookmark this page so you always have the most accurate image dimensions handy when your Facebook page, profile, group or posts need a makeover.
Facebook Post Dimensions & Image Sizes: Cheat Sheet 2021
We'll go through the details below.
But first let me give you a quick summary of all recommended image dimensions on Facebook.
Recommended Facebook Image Dimensions
Facebook Profile images:
- Profile Photo: 2048 x 2048 pixels; ratio 1:1
- Cover Photo: 2037 x 754 pixels; ratio 2.7:1
Facebook Page images:
- Profile Photo: 2048 x 2048 pixels; ratio 1:1
- Cover Photo: 1958 x 745 pixels; ratio 2.63:1
Facebook Group images:
- Profile Photo: N/A
- Cover Photo: 1640 x 922 pixels; ratio 1.78:1
Facebook Event images:
Facebook Photo Posts images (in the News Feed):
- All aspects: 2048 pixels (width)
- Square: 2048 x 2048 pixels
- Portrait: 2048 x 3072 pixels
- Landscape: 2048 x 1149 pixels
Facebook Link Post images (in the News Feed):
- Featured image: 1200 x 628 pixels
Facebook Page Ad images:
- Link/Offer in Desktop News Feed: 1200 x 628 pixels
- Link/Offer in Desktop Sidebar Ad: 254 x 133 pixels
- Link/Offer on Mobile News Feed: 560 x 292 pixels
- Image Posts: 2048 pixels wide
- Image Posts (Mobile): Up to 626 x 840 pixels
Facebook Page Like Ad images:
- Desktop: 1200 x 444 pixels
- Sidebar: 254 x 94 pixels
- Mobile: 560 x 208 pixels
Reminder: any image you use for a Facebook ad cannot be more than 20% text. Facebook strictly enforces this & may immediately deny your ad or stop it once it's been reviewed.
Ok, that wraps up the summary!
Now let's dive into the details. We'll start with dimensions for visual elements on your Facebook profile and pages, then move on to images for Facebook groups, events, and so on.
Details: your Facebook Profile Photo
Your profile photo (a.k.a. "prof pic") is by far the most important image you have on Facebook, both for your personal profile and your Facebook pages.
Your profile photo is displayed not only on your profile page, but also on your posts in the news feed, your comments on other posts, search results, and across Facebook wherever your profile or page is referenced or shown.
Your profile photo is the face of your brand on Facebook. So you should definitely put the effort in to making it look good!
The image is a square image, so the dimensions are easy. The question is how big or at what resolution you want to upload the image.
Dustin recommends going full size at 2048 x 2048 pixels.
Also, make sure the image works inside a circle, and that your eyes and smiling mouth are visible in the small version (168 x 168 pixels).
Details: your Facebook Profile Cover Photo
This image is the big landscape image at the top of your Facebook profile page.
Most people use this image to show off their personality by showing themselves doing something they're passionate about.
Dustin recommends using the highest resolution with the dimensions 2037 x 754 pixels.
Details: your Facebook Page Cover Photo
This cover photo serves the same purpose for your brand that it does for your personal profile page.
Use it to show off your brand's personality, since your page's profile pic is usually going to be a high-res version of your logo.
Make sure to use the highest resolution possible with dimensions 1958 x 745 pixels.
Details: your Facebook Group Cover Photo
This one is a little tricky to get just right. But it's doable.
Basically you should upload a landscape image with dimensions 1640 x 922 pixels and then adjust the image vertically in the viewable area.
It takes a little finessing, but you'll get it!
Details: your Facebook Event Cover Photo
Same function here as the cover photos above, but yes, another set of dimensions.
Go ahead and upload the largest resolution image possible with the dimensions 1000 x 524 pixels.
No need to adjust this one! But definitely test it to make sure it pops!
Details: your Facebook Image Posts (in News Feed)
These get pretty complicated once you start mixing square images with landscape and portrait images, and also publishing multi-photo posts.
To keep things simple, just try to publish your images in as high resolution as possible. Try to make sure the height or width of the image reaches 2048 pixels.
Do that and you should be good to go!
Details: your Facebook Link Posts (in News Feed)
For the featured images on your blog posts, you need one set of dimensions only.
If you're an active blogger, memorize these dimensions and make sure all the featured images on your blog posts (and website pages) have them.
The ideal dimensions for link post featured images are 1200 x 628 pixels.
Facebook Image Sizes & Dimensions Infographic
Ok, that will do it for all the details. Your brain is probably numb by now, or at least glazed like a donut.
Not to worry! Just bookmark this page and return to it anytime you need to check an image dimension. 😁
Image courtesy of Dustin Stout