Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon
Get started now
Back to blog

4 Reasons a Social Media Management App is MORE Important Than Oxygen

4 Reasons a Social Media Management App is MORE Important Than Oxygen
Social-Media-Management-app

Social-Media-Management-App

As a business owner, attracting customers (and keeping them) is essential for your brand’s livelihood and longevity.

But with so much noise out there in the world of marketing, how are you able to stand out with all that competition?

By having a KILLER social media strategy -- that’s how!

This strategy begins and ends with one crucial component -- efficiency.

In this post, I’ll share 4 MAJOR benefits of using a social media management app to ensure you’re making the most of your online marketing efforts.

>> Click to Tweet <<

4 Reasons a Social Media Management App is MORE Important Than Oxygen

1. You can enhance productivity by cutting back on time  

I’ve said it before and I’ll say it again…

There’s a HUGE difference between scheduling thoughtful content and setting your social platforms on autopilot.

Hiring a management app to take control and post to your accounts for you is not beneficial to your brand at all.

Yes, content is going out, but how do you know if it’s even relevant to your following or your consumers?

Instead -- take the time to personally choose meaningful content.

Develop a posting schedule and queue it up.

For example -- Post Planner users are able to standardize posting times and types.

Then they can choose content to fill those spots without having to configure when it’s going out every time they log in!

Image1

Your followers want to see that you put thought into your posts -- which shows you care about them.

This alone will increase your engagement.

I recommend picking one day a week to schedule out a week's worth of posts, then check in and interact with your fan base daily.

An hour spent planning on Sunday can save you tons of worry and time throughout the rest of your week.

2. You can ensure brand cohesiveness by controlling all your social channels in one central location

One login for all your social channels?

Perfection!

Not to mention you can see what’s been posted and what’s scheduled to be posted to be sure you’re not duplicating content.

A client recently came to Post Planner looking for a way to coordinate a social media strategy for 200+ franchise locations.

A social media management app is ideal for this situation!

In this example -- every franchisee would have access to the same content and is given the flexibility to choose what to post (while the main franchise account holder can rest assured knowing that all the content is all already approved).

One of the benefits of the Post Planner app is that businesses can create teams who have access to pre-defined queues and content folders.

This allows for great collaboration -- and more importantly -- the ability to keep a consistent message no matter who is selecting the posts.

Image2

3. You can discover and share great content that has already been proven to be successful

This is a big one…

Stop guessing what to post!

Not all apps are created equally -- so make sure you use one that not only helps you share content, but helps you DISCOVER it.

For example -- Post Planner provides data-driven content suggestions and a 5-star engagement rating system to give you tons of content ideas that have already worked for others.

Image3

From famous quotes to eye-catching images to articles specifically tailored to your niche, you’ll never have to start from ground zero again!

4. You can analyze and measure results -- and tweak posting activity accordingly

I love the saying, “You can’t manage what you don’t measure” and it couldn’t ring more true when it comes to your social media strategy!

You need to know where you’re succeeding and where you’re not -- so you’re not wasting your time on inefficient content.

It’s all about TESTING!

Test different posting times, different content types, different days, etc.

And then once you know which stuff is soaring your engagement -- KEEP IT UP!

In the Post Planner app -- users are able to re-queue successful content after publishing so it will continue to be shared indefinitely, or until you decide to turn it off.

image4NEW

This is great for popular evergreen content that has no expiration date.

Final Thoughts

Implementing a robust (and lucrative) social media marketing strategy doesn’t have to be overwhelming.

With the right tools in place, growing your fan base will become second nature.

Scheduling thoughtful content, engaging with your followers and analyzing your performance will allow you to build meaningful relationships that (fingers crossed) turn into life-long customers!

ViewHide comments (3)

The next post you should read

Check out these related posts
How to Radically Enhance Your Customer Service on Twitter (9 Brands Doing it Right)

How to Radically Enhance Your Customer Service on Twitter (9 Brands Doing it Right)

Don't know how to offer customer service on Twitter? Here are 9 Ways to take your Twitter customer support to the next level!

Svitlana Latysheva Svitlana Latysheva

Social Media Tips Twitter

How to Optimize Your Facebook Marketing for SEO

How to Optimize Your Facebook Marketing for SEO

Looking to boost your Facebook visibility? Here are the most effective ways to optimize your Facebook page and get it seen.

Shane Barker Shane Barker

Social Media Tips Facebook

How to Improve Social Media Engagement for Small Business [Case Study]

How to Improve Social Media Engagement for Small Business [Case Study]

Want to level up your marketing results? This small business case study will show you everything you need to know to vastly improve social media engagement.

Rebekah Radice Rebekah Radice

Social Media Tips Twitter Facebook

Post Planner

Solving social marketing