Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon Post Planeer Play Arrow Icon Post Planner Compose Icon Post Planner Scroll Down Icon
Begin for only $3 mo. 100% Satisfaction Guaranteed
Back to blog

The Do's and Don'ts of Facebook Pages

The Do's and Don'ts of Facebook Pages

The_Dos_and_Donts_of_Facebook_Pagessocial-media-dos-and-dontsWant some solid advice on how to use a Facebook Page?

Then you've come to the right post.

I'm gonna give you some "Do's and Don'ts of Facebook Pages"

So pay attention!


  • Keep posts short & sweet -- Posts with less than 100 characters get more engagement. Why do you think Twitter is only 140 characters!
  • Answer questions & respond to posts -- Your page is not a walled garden! Respond to your followers & be personal.
  • Ask questions & ask for feedback -- The best posts on Facebook pages tend to be questions. Ask them often & listen to what your users are saying.
  • Participate in the conversation -- Customers appreciate business owners who take interest.
  • Provide helpful links -- Be sure to help educate your fans, not just promote your products.
  • Follow thought leaders -- Find people in your niche & follow them -- and make sure to interact with them & their followers.
  • Run Promotions -- Offer specials, coupons & limited time offers.
  • Keep Customers Informed -- If your shop's going to be closed, let your customers know ahead of time. If you're an online company keep people informed of outages that may be coming or have occurred.
  • Post Photos -- If you're a local company post pictures of your business & employees. People love to recognize someone around town or in your store that they saw online. This doesn't translate for online only companies IMHO.
  • Say Thank You -- Thank your followers & fans often. Make them the center of your focus.


  • Overpost -- Only post as often as you can get good engagement.
  • Excessively self-promote -- I go by the 90/10 rule: 90% of your posts should be fun & informative, 10% can be promotion.
  • Use Bad Grammar -- Make sure you don't have any grammar errors or misspelled words in your posts. The "Grammar Police" won't forgive you!
  • Be Shy -- This is your opportunity to speak directly to your customers. Be outgoing & engaging.
  • Overshare -- Don't post rants or gripe about employees or customers. Some things need not be on Facebook!
  • Talk Politics or Religion -- Have your opinions yes. But you'll run off over half your potential customers if you take a stand on political or religious issues. So choose your words wisely.
  • Respond Hastily -- Remember your messages are public. Well thought out & correct answers are vital.
  • Bad Mouth Competitors -- You may think the competing burger joint down the street sucks -- and they might. But don't air your opinions on social media about it. It just makes you look juvenile.
  • Share Secrets- You don't have to tell everyone all of your business secrets -- again some things need to stay in house & not be aired on social media. Plus, if you share every problem you have, your customers will lose faith in you & your product.

bottomlineFollow these tips wisely!

Your reputation -- and ultimately your pocket book -- depend on you using social media the right way!

What do you think? Did I miss anything?

No Comments

Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Hi! Leaving so soon? Join over 276,000 users on Post Planner for just 10 CENTS A DAY!

Post Planner - Smart content gets results


*$3 per month billed annually

Yes, show me the money!

No thanks, I'm not interested in amazing results