Claiming a custom-branded "vanity" URL for your Facebook page is a no-brainer.
It gives your page an easy-to-find & easy-to-share URL that looks professional & branded.
For example, which of these URLs would you rather share with potential customers:
Or this one:
Which do you think is easier to share in print, ads, videos, etc.? Which do you think is easier for potential customers to remember?
Don't worry. You don't need to answer.
What you DO need to do is go claim your page's URL... right now!
How to Claim a Vanity URL on Facebook
Step 1: Go to Facebook's Username Page
Just head to: www.facebook.com/username
Once there you should see this:
Step 2: Choose the Appropriate Page
Click the dropdown next to "Page Name" and choose the page you'd like to claim the vanity URL for.
Step 3: Enter Desired Page Name
Once you've chosen a page, type in your desired username.
Remember -- the username will be the part of the URL that follows "facebook.com/" -- so don't use spaces, symbols, etc.
I recommend using something short, branded & memorable. Your brandname or domain name is ideal.
In this example, I'm working on the "Post Planner Test" page, so I'll just use "PostPlannerTest":
Step 4: Click "Check Availability"
Here Facebook tells you whether they'll accept your username or not.
If no other page has already claimed it, then you should get a message like the one below -- telling you the username is available:
If you choose a username that's already been taken, you'll get a different message.
For example, I entered the name "PostPlanner" -- which is obviously already taken. Here's what I got:
Step 5: Try a Different Name or Click Confirm
If the username you chose is taken, then try a different username and click "Check Availablity" to see if you can use it.
If the username you chose is available, then just click "Confirm".
Facebook will then show you a "Success" pop-up:
You're all done!
Now your page has an easy to find & easy to remember URL!
A Few Things to Keep in Mind
You can change the username of your page only once after first setting it
You can't transfer the ownership of a username to another party
You can't violate anyone else's trademark rights
If you're acquiring a username to sell it in the future (squatting), you will lose it
Usernames may be reclaimed for other unauthorized usages
You should also know that Facebook usually requires a page to have 25 Likes before claiming a vanity URL — although sometimes (like in my example above) I’ve been able to claim a URL without that minimum.
Now go stake your claim!