Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon Post Planeer Play Arrow Icon Post Planner Compose Icon Post Planner Scroll Down Icon
Begin for only $3 mo. 100% Satisfaction Guaranteed
Back to blog

How Do I Claim My Vanity URL on Facebook... and Why?

How Do I Claim My Vanity URL on Facebook... and Why?


Claiming a custom-branded "vanity" URL for your Facebook page is a no-brainer.

It gives your page an easy-to-find & easy-to-share URL that looks professional & branded.

For example, which of these URLs would you rather share with potential customers:

This one:


Or this one:


Which do you think is easier to share in print, ads, videos, etc.? Which do you think is easier for potential customers to remember?

Don't worry. You don't need to answer.

What you DO need to do is go claim your page's URL... right now!

Here's how:

How to Claim a Vanity URL on Facebook

Step 1: Go to Facebook's Username Page

Just head to:

Once there you should see this:


Step 2: Choose the Appropriate Page

Click the dropdown next to "Page Name" and choose the page you'd like to claim the vanity URL for.


Step 3: Enter Desired Page Name

Once you've chosen a page, type in your desired username.

Remember -- the username will be the part of the URL that follows "" -- so don't use spaces, symbols, etc.

I recommend using something short, branded & memorable. Your brandname or domain name is ideal.

In this example, I'm working on the "Post Planner Test" page, so I'll just use "PostPlannerTest":


Step 4: Click "Check Availability"

Here Facebook tells you whether they'll accept your username or not.

If no other page has already claimed it, then you should get a message like the one below -- telling you the username is available:


If you choose a username that's already been taken, you'll get a different message.

For example, I entered the name "PostPlanner" -- which is obviously already taken. Here's what I got:


Step 5: Try a Different Name or Click Confirm

If the username you chose is taken, then try a different username and click "Check Availablity" to see if you can use it.

If the username you chose is available, then just click "Confirm".

Facebook will then show you a "Success" pop-up:


You're all done!

Now your page has an easy to find & easy to remember URL!

A Few Things to Keep in Mind

  • You can change the username of your page only once after first setting it
  • You can't transfer the ownership of a username to another party
  • You can't violate anyone else's trademark rights
  • If you're acquiring a username to sell it in the future (squatting), you will lose it
  • Usernames may be reclaimed for other unauthorized usages

You should also know that Facebook usually requires a page to have 25 Likes before claiming a vanity URL — although sometimes (like in my example above) I’ve been able to claim a URL without that minimum.

Now go stake your claim!

                    12 Secret Facebook Features Every Marketer Should Be Using            

ViewHide comments (14)

Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Hi! Leaving so soon? Join over 276,000 users on Post Planner for just 10 CENTS A DAY!

Post Planner - Smart content gets results


*$3 per month billed annually

Yes, show me the money!

No thanks, I'm not interested in amazing results