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How Do I Claim My Vanity URL on Facebook... and Why?

How Do I Claim My Vanity URL on Facebook... and Why?

How_Do_I_Claim_My_Vanity_URL_on_Facebook__and_Whyclaim-facebook-vanity-url

Claiming a custom-branded "vanity" URL for your Facebook page is a no-brainer.

It gives your page an easy-to-find & easy-to-share URL that looks professional & branded.

For example, which of these URLs would you rather share with potential customers:

This one:

  • www.facebook.com/pages/Post-Planner/5478569871236

Or this one:

  • www.facebook.com/PostPlanner

Which do you think is easier to share in print, ads, videos, etc.? Which do you think is easier for potential customers to remember?

Don't worry. You don't need to answer.

What you DO need to do is go claim your page's URL... right now!

Here's how:

How to Claim a Vanity URL on Facebook

Step 1: Go to Facebook's Username Page

Just head to: www.facebook.com/username

Once there you should see this:

vanity1

Step 2: Choose the Appropriate Page

Click the dropdown next to "Page Name" and choose the page you'd like to claim the vanity URL for.

vanity2

Step 3: Enter Desired Page Name

Once you've chosen a page, type in your desired username.

Remember -- the username will be the part of the URL that follows "facebook.com/" -- so don't use spaces, symbols, etc.

I recommend using something short, branded & memorable. Your brandname or domain name is ideal.

In this example, I'm working on the "Post Planner Test" page, so I'll just use "PostPlannerTest":

vanity3

Step 4: Click "Check Availability"

Here Facebook tells you whether they'll accept your username or not.

If no other page has already claimed it, then you should get a message like the one below -- telling you the username is available:

vanity5

If you choose a username that's already been taken, you'll get a different message.

For example, I entered the name "PostPlanner" -- which is obviously already taken. Here's what I got:

vanity4

Step 5: Try a Different Name or Click Confirm

If the username you chose is taken, then try a different username and click "Check Availablity" to see if you can use it.

If the username you chose is available, then just click "Confirm".

Facebook will then show you a "Success" pop-up:

vanity6

You're all done!

Now your page has an easy to find & easy to remember URL!

A Few Things to Keep in Mind

  • You can change the username of your page only once after first setting it
  • You can't transfer the ownership of a username to another party
  • You can't violate anyone else's trademark rights
  • If you're acquiring a username to sell it in the future (squatting), you will lose it
  • Usernames may be reclaimed for other unauthorized usages

You should also know that Facebook usually requires a page to have 25 Likes before claiming a vanity URL — although sometimes (like in my example above) I’ve been able to claim a URL without that minimum.

Now go stake your claim!

                    12 Secret Facebook Features Every Marketer Should Be Using            

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Kim Garst

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