Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon Post Planeer Play Arrow Icon Post Planner Compose Icon Post Planner Scroll Down Icon Post Planner Mail Icon Post Planner Share Icon Post Planner Location Post Planner Mail Circle Icon
Begin for only $3 mo. 100% Satisfaction Guaranteed
Back to blog

How to Get More Likes on Your Facebook Posts [Infographic]

How to Get More Likes on Your Facebook Posts [Infographic]

How_to_Get_More_Likes_on_Your_Facebook_Postsget-more-likes-on-facebook-posts-nowWe all want to get more Likes on our Facebook posts, right?

You'd be lying if you said no!

A big part of the game we play as Community Managers is trying to find ways to get fans engaged and involved with our pages.

Well, the good people at KISSmetrics have come up with a great infographic that presents some stats I think we all need to take note of.

Focus on WHAT you post

>>> Photos Dominate

According to reports, photos crush it on Facebook:

  • 53% more Likes
  • 104% more comments
  • 84% more click-throughs


sizematters>>> Size Does Matter!

Posts with fewer characters get more engagement, according to KISSmetrics.

Based on their research, posts with 80 characters or less get 66% more engagement (Likes and comments) than posts with 81 or more characters.

It's tempting to post a 1000 character long post, but the reality is most won't read it -- much less Like or comment on it.

Takeaway: keep it short and get to the point.

>>> Ask More Questions

questionmarkAt Post Planner, we're huge fans of asking questions on our pages -- that's why it's the default selection in our Status Ideas Engine.

Asking people questions outperforms all other types of text only updates.

According to KISSmetrics, posts with questions get 100% more comments than non-question posts!

I'd say that's a pretty compelling reason to post questions!

Focus on WHEN You Post!

>>> Time of Day is Important

I'm not a fan of saying there is a "magic" time of day to post to your page. It all depends on your audience and your testing.

But, according to the research KISSmetrics has done, the peak activity on Facebook (comments and posts) occurs at 3pm.


>>> The Day of the Week is Important

In addition to knowing which time of day has the most activity on Facebook, you need to know what day of the week is most active.

According to KISSmetrics, Wednesdays are the most active -- as defined by the number of posts and comments published per day.


I should point out that just because the above time-of-day and day-of-week are "most active" doesn't mean it's the "best" time to post to your page.

In fact, it could very well be the worst time.

Why post when post activity is at its highest?

Doing so means you're posting when the competition is highest in the news feed.

I'd rather grab the low hanging fruit and post during less busy times when fewer posts are clogging up the news feed.

Like during early morning, late evenings and weekends.

Just something to think about.

lessismore>>> Less Is More!

KISSmetrics found that posting 1-2 times per day gets 40% more engagement over posting 3 or more times per day.

And posting 1-4 times per week gets 71% more engagement than posting 5 or more times per week (the infographic says per day here but I'm assuming that's a typo).

Personally I can't imagine an engaged business page only posting 1-4 times per week. Seems to me that would cause the business to drop off the radar and not be top of mind.

But maybe I'm wrong.

The full infographic is below -- do you agree or disagree with their findings?

                    12 Secret Facebook Features Every Marketer Should Be Using            


Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Hi! Leaving so soon? Join over 276,000 users on Post Planner for just 10 CENTS A DAY!

Post Planner - Smart content gets results


*$3 per month billed annually

Yes, show me the money!

No thanks, I'm not interested in amazing results