Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon
Get started now
Back to blog

5 New Facebook Guidelines You DEFINITELY Need to Follow

5 New Facebook Guidelines You DEFINITELY Need to Follow

new Facebook guidelines to follow

Not sure about you, but I'm getting tired of all these new Facebook guidelines.

Facebook marketing used to be simple, right?!

All you had to do was post!

I admit, I do like the news feed algorithm. It shows me the most interesting content while weeding out the yucky spam that used to fill my feed.

But why does Facebook have to change so often?! I can't keep up!

Well, we all need to embrace the change, right?

So here are 5 NEW Facebook guidelines you better start following today!

5 New Facebook Guidelines You DEFINITELY Need to Follow

1. No More Scraping User IDs

This is an important change for those who use Facebook’s Power Editor.

The tool lets you create custom audiences based on emails, user IDs & phone numbers.

Marketers took advantage of this by having bots scrape user IDs from pages, groups & profiles to create more targeted Facebook ads -- prompting warnings from Facebook HQ.

User IDs must now be accompanied by a Facebook app ID that shows where you got the user IDs.


This post from Jon Loomer explains the change in more detail:

2. No More Click-Baiting!

facebook-guidelinesRemember those posts that kept promising to "blow your mind"?

Most of them have disappeared.

That's because Facebook banned a practice known as "click-baiting" -- posting a sensational description just to get someone to click.

Facebook monitors how long people spend viewing links they click on the social media website. When someone clicks a link then immediately returns to Facebook, it suggests that the user didn’t find what they were expecting.

Those posts are now labeled as click-bait, and don't receive as much exposure in the news feed.

Simply put:

  • Awesome headline + valuable content = Good!
  • Awesome headline + bad content = Click-bait!

>> Click to Tweet <<

3. No More Like-Gating

Facebook also announced that businesses will no longer be able to require users to Like a page in order to register for a Facebook contest.

Scott covered this change in more detail:

4. Fewer Streaming Auto-posts from Apps

If you don't care about:

  • photos your friends Like on Instagram
  • games they play or songs they listened to on Spotify
  • etc.

Then this change is good news: Facebook is showing fewer of these automated updates in the news feed.

The change, however, does not affect posts from apps like Post Planner.

5. Trending Topics!

facebook-guidelinesAccording to Facebook software engineer Eric Owens, the news feed algorithm is designed to show users the right content at the right time.

It's all about showing users the stories that are most important to them.

Facebook's latest attempt to approximate this ideal is to show more trending & timely content.

So if your friends are talking about it, then those stories will show up in your news feed.

>> Click to Tweet <<

Post Planner blogger Scott Ayres is concerned this change will cause page managers to try to game the news feed with posts about trending topics that are irrelevant to the pages.

Scott wrote about this recent algorithm update here:

What do you think?


Expect Facebook to announce more changes before the end of the year.

Here's a review of 5 major changes from the past few months:

  1. No More Scraping User IDs
  2. No More Click-Baiting
  3. No More Like-Gating
  4. Fewer Auto-posts from games, music sites & other apps
  5. Trending Topics!

Booyah! The hammer has dropped! :)

What about you? What Facebook guideline changes do you expect to soon come down the line?

ViewHide comments (3)

The next post you should read

Check out these related posts
WARNING: Here's What Facebook Would Look Like WITHOUT the Algorithm

WARNING: Here's What Facebook Would Look Like WITHOUT the Algorithm

Ever wonder what Facebook would look like if you removed the news feed algorithm? I do. And here's my best guess. (WARNING: it's not pretty!)

Aaron Lee Aaron Lee

Social Media News Facebook

How to Sell Ebooks on Facebook (and Make it RAIN Cash) Using 2 Simple Tools

How to Sell Ebooks on Facebook (and Make it RAIN Cash) Using 2 Simple Tools

Wondering how to sell ebooks on Facebook without paying a fortune in ads? No problem. These 2 tools will skyrocket your ebook sales (and shower you in cash)

Nathan Latka Nathan Latka

Social Media News Social Media Tips Case Studies

How to Improve Social Media Engagement for Small Business [Case Study]

How to Improve Social Media Engagement for Small Business [Case Study]

Want to level up your marketing results? This small business case study will show you everything you need to know to vastly improve social media engagement.

Rebekah Radice Rebekah Radice

Social Media Tips Twitter Facebook

Post Planner

Solving social marketing