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13 Stats to Help Your Good Facebook Posts Get Even BETTER


13_Stats_to_Help_Your_Good_Facebook_Posts_Get_Even_BETTER-lsgood Facebook postsAre you a small business owner wondering what to post on Facebook?

Some experts say photos are best. Others say text-only updates.

And many pages only post links -- hoping articles entice their fans to Like, share & comment on their posts.

Guess what... they're all right! It just depends on your page.

After managing Facebook pages for the past 5 years, I've learned that what works today may not work next week. Facebook changes constantly -- as do the preferences of its users!

So you have to be prepared to pivot on a moment's notice -- and expect the unexpected!

In the meantime, here are 13 stats to help you. :)

13 Stats to Help Your Good Facebook Posts Get Even BETTER

good-facebook-postsIs there such thing as a perfect Facebook post?

Probably not.

But TrackMaven analyzed more than 1.5 million status updates from almost 6,000 Facebook pages.

Here are 13 stats that will make your good Facebook posts even better:

  1. Posts with 80+ words get twice as much engagement
    >> Click to Tweet
  2. Posts with images get 37% more engagement than text-only updates
    >> Click to Tweet
  3. Posts between 5pm & 1am get 11% more interaction than daytime posts
    >> Click to Tweet
  4. About 18% of posts get posted on weekends (less competition for your posts!)
    >> Click to Tweet
  5. Weekend posts get the most engagement
    >> Click to Tweet
  6. Sunday posts get 25% more engagement than Wednesday posts
    >> Click to Tweet
  7. Likes constitute 87% of Facebook engagement
    >> Click to Tweet
  8. Only 5% of Facebook engagement comes in the form of comments
    >> Click to Tweet
  9. Shares account for 8% of Facebook engagement
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  10. Thursday is the most popular day to post
    >> Click to Tweet
  11. Posts with hashtags get 60% more interaction
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  12. Posts with exclamation points get 2.7x more interaction!! WOW!!
    >> Click to Tweet
  13. Questions get 23% more engagement than other updates
    >> Click to Tweet

Compelling stats, right?

Here are my key takeaways:

  1. Hashtags increase interaction, but don't use more than 2 per post
    >> Click to Tweet
  2. I don't want to focus on Thursdays because there's just too much noise
    >> Click to Tweet
  3. Try posting later in the evening, when people are off work & kids are in bed
    >> Click to Tweet
  4. Post longer updates so readers click "See more" to get the rest of the story
    >> Click to Tweet

What about you?

Did you learn anything from these stats that will make your good Facebook posts even better?

Hope so!

Now check out the full infographic from TrackMaven:



Scott Ayres
Scott Ayres

Co-author of Facebook All-In-One for Dummies and "Ambassador of Awesome" at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Scott handles training for the Post Planner app as well as Customer Support, Blogging and Social Media. He's been married for 21 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.


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