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The Winner and Losers in Social Media in 2012

Social Media News Facebook

The_Winner_and_Losers_in_Social_Media_in_2012-lssocial grades

2012 was an insane year when it came to social media changes. We saw new design for Facebook profiles called Timeline, Pinterest exploded from virtually nowhere, Instagram got bought by Facebook for close to $1 billion and Facebook went public!

Whew!! What a year huh?

So with all the changes comes many questions for businesses and marketers. Where should you focus your energy? What sites are most profitable for my business? Which social media site is a waste of time?

All of these are valid questions and it's hard at times to find decent information to make an educated decision.

Below I want to share with you an infographic from Pardot that gives a "report card" grade to each social media site. The grade is based on visitor counts, growth rates, optimal uses and different strengths and weaknesses of each site.

According to Pardot : ROI estimates are based on audience, growth rate, and audience composition, and are calculated to convey potential return to B2B marketers.

Take a look at the score and sound off in the comments if you agree or disagree with their grades -- or if a certain grade caught you by surprise. The biggest surprise to me was the ROI grade of LinkedIn..

Social Media Report Card

Embedded from the Pardot Blog

Scott Ayres
Scott Ayres

Co-author of Facebook All-In-One for Dummies and "Ambassador of Awesome" at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Scott handles training for the Post Planner app as well as Customer Support, Blogging and Social Media. He's been married for 21 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.


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