Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

Why Facebook Camera signals the Zombie App-ocalypse

Why Facebook Camera signals the Zombie App-ocalypse

Why_Facebook_Camera_signals_the_Zombie_App-ocalypse-lsWhen you run a business and want to beat your competition, you try to provide a better service and reach more customers.

Facebook does it differently. They smother the competition under a dump truck cascade of cash.

Yep. Instagram.

The Zuck wanted Facebook Camera to dominate, but there was already an incumbent superstar.

So the Zuck did what the Zuck could do -- instead of crushing the competition, he became the competition via a mountain of money.

Negotiations

The Instagram boys knew Facebook was overflowing with coin.

So when Zuck came calling, they put their collective pinkies to their collective lips, paused, and then whispered the biggest number they could imagine: $2 billion.

Facebook countered with half that.

Yes, $1 billion. A one followed by a nine zeros.

It's like Facebook's helmsman fell asleep at the zero key.

But the deal was inked, and a predictably critical media marched in to mock Facebook's lack of restraint.

And yeah, you have to admit, Zuck's move was a little extravagant -- but it was also a gesture showing just how dominant Facebook is willing to be.

Self-competition

For now, both apps will remain.

But with the acquisition, Facebook Camera now only competes against itself. I.e., no matter where the money flies, it always lands on Facebook's lawn.

For customers, it's like Brokeback Mountain with Nicolas Cage in both roles.

 

Oh, the horror.

Predictions

Let's review:

Event 1: Instagram is eaten alive by Facebook

Event 2: Facebook Camera comes lurching onto the scene like patient zero in a zombie outbreak.

Prediction: It won't be the last wobbling app cadaver we see.

As Facebook's growth continues, its appetite will continue growing.

And it will continue eyeing every app that smells vaguely of brains.

App-ocalypse

Yes, folks... the app-ocalypse is upon us... and the infection will spread.

The question now is whither Instagram?

Does Facebook continue with a double-Caged blockbuster... or does the Zuck consolidate Camera and Instagram into a single hunk of a service?

What's your prediction?

No Comments

The next post you should read

Check out these related posts
How to Grow Your Business on Pinterest with Promoted Videos

How to Grow Your Business on Pinterest with Promoted Videos

The era of social video has arrived on Pinterest. Are you leveraging it for your brand? Learn how to grow your business on Pinterest with Promoted Videos.

Svitlana Latysheva Svitlana Latysheva

Social Media News Pinterest

Facebook Reactions Turn One Year Old: Why We Love to Hate Them

Facebook Reactions Turn One Year Old: Why We Love to Hate Them

Facebook Reactions turn one year old with 300 Billion Reactions used on Facebook posts. From "Haha," to "Wow" "Sad" to "Angry," here's why we love to hate them.

Svitlana Latysheva Svitlana Latysheva

Social Media News Facebook

The Most Important Facebook Updates You Need to Know About

The Most Important Facebook Updates You Need to Know About

Facebook’s News Feed Algorithm is constantly changing. Here you'll find the most important Facebook updates your business needs to know about in 2017.

Rebekah Radice Rebekah Radice

Social Media News Facebook Facebook Marketing Tips

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing