Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon Post Planeer Play Arrow Icon Post Planner Compose Icon Post Planner Scroll Down Icon Post Planner Mail Icon Post Planner Share Icon Post Planner Location Post Planner Mail Circle Icon
Begin for only $3 mo. 100% Satisfaction Guaranteed
Back to blog

Why Robots will Tweet better than you

Why Robots will Tweet better than you

Why_Robots_will_Tweet_better_than_you-lsRobots tweet betterEver get tired of being charming and charismatic? I know I do.

Fortunately for us, a group of scientists have taken all the work out of having friends.

These scientists -- apparently bored with big questions like "Why are hotpockets hotter than the sun?" -- have decided to tackle more important stuff.

Why does Chris Brown have 10 million Twitter followers and I don't?

Strapping on the long gloves

Scientists Bandari, Asur and Huberman can now predict with 84% accuracy the popularity of a Tweet.

You might be 73.5% certain this statistic was made up on the spot, but I can guarantee with 41% accuracy that it wasn't.

The suspicious thing is, if they're so accurate, then why are they publishing their findings in a peer-review journal? Why not hold onto their secret formula and sell it to the highest bidder?

It's obviously every person's dream to atone for years of high school obscurity by becoming a Twitter sensation.

If I could scientifically guarantee your popularity there, then you'd be on it faster than a Nazi on a Biblical relic.


Fun Fact: Nazis love sand.

So what DOES make a Tweet popular?

Twitter has managed to evade scientific understanding till now because it's a purely textual medium. Facebook and Youtube are easily understood: if you want popularity there, merely optimize for boobs.

Tweets, however, are a more nuanced matter.

Of course you could merely read the study itself and come out with the answers, but then you'd have to read things like this:

"Stochastic models of information diusion as well as deterministic epidemic models have been studied extensively in an array of papers, rearming theories developed in sociology such as diusion of innovations..."

Runny nose? Nope, that's brain matter.

Let me help: using a metric they call t-density (average tweets per link), the scientists have ranked and monitored a number of different subjects and links.

They've discovered that some of the best hot topics are:

  1. Technology
  2. Celebrities
  3. "Fun Stuff"-- which I can only conclude involves squirrels

And by looking at a single Tweet, they can compare it to past Tweets and determine not only whether it will be popular, but also how popular it will be, with 84% accuracy.

The Mother of All Tweets

The logical next step here is to program an algorithm that randomly selects popular subjects, adds a verb, and then splices them together into a sentence.

For instance:

[celebrity] just showed me how [tech news] can [random verb] [fun stuff].

Magically becomes:

George Clooney just showed me how his iPhone can cook squirrels.

And there you have it. The perfect Tweet.

Take this algorithm, put it in a metal chassis, give it legs and name it Steve.

Within a month it'll be more popular than Chris Brown -- and within a year, Jesus.

All hail robo-Steve, our new Twitter overlord.


Robo-twitter Robo-twitter


No Comments

Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Hi! Leaving so soon? Join over 276,000 users on Post Planner for just 10 CENTS A DAY!

Post Planner - Smart content gets results


*$3 per month billed annually

Yes, show me the money!

No thanks, I'm not interested in amazing results