Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

3-point Checklist for a Great Cover Photo on Facebook

3-point Checklist for a Great Cover Photo on Facebook

3-point_Checklist_for_a_Great_Cover_Photo_on_Facebookgreat-cover-photo-facebookFacebook cover photos are all about first impressions.

The first thing prospective fans see when they visit your page is your cover photo.

So will they be impressed?

They won't be if your cover photo is low-quality, random or out-of-date!


You'll never get second chance to make a first impression!

So make sure your cover photo is:

  1. High Quality
  2. Representative of your Brand
  3. Current

☑ High Quality

Whether you use a photograph or an image you created, your cover photo needs to be high quality!

You can start by using an image that's the right size -- 851 pixels by 315 pixels.

If you upload an image that's smaller than these dimensions, Facebook will expand it -- and the results are horrible!

The best -- and cheapest -- way to produce a great cover photo is to just use your camera & take a photo of your business or your employees.

But make sure your logo is prominent in the image (or just photoshop it in later).

If you don't have a location or employees, then use a high-quality background with some text & your logo layered on top.

We have a small staff at Post Planner -- and we are literally spread around the globe. So a photo of our crew is nearly impossible without some major photoshopping.

That's is why our cover photo is a high-quality, descriptive graphic instead:


There are some great tools out there to create cover photos for those of us who are "graphically challenged". I'd recommend the inexpensive Timeline Slicer Pro.

You can also find tons of other sites that make generic cover photos for you -- but they'll typically add THEIR branding to it -- which stinks!

For your personal profile it might be ok -- but for a business I'd steer clear of these types of sites.

Plus, most make you connect to their FB app -- and then post the photo for you.

I did find one called Cover My Timeline that doesn't require you to install an app -- but they do add their logo to every image.

☑ Representative of Your Brand

If you sell kayaks, then it makes sense to show kayaks on your Facebook cover photo.

It doesn't make sense to show of Ford trucks.

Remember: your cover photo is your #1 branding opportunity on your Timeline -- and in the "Like" stories that show your page in the News Feed.

It only makes good business sense then for the cover to include images & text ABOUT YOUR BRAND.

One Facebook Page that consistently represents their brand well in their cover photo is Coca-Cola:


☑ Current

I see a lot of page owners loading a cover photo and then never changing it. This doesn't make sense to me -- and is a poor use of the space.

billboardsWhen you're driving on the highway, do you notice how often billboards get changed? It happens all the time -- even when the brand doesn't change.


Because our minds tend to tune out images that we've seen over & over -- once they become part of our everyday routine.

The same thing applies to cover photos on Facebook.

So you have my permission to change your cover photo as often as you like! :P

The good people over at ShortStack just released a great post -- as I was typing this -- on an experiment they did with their own cover photo while testing the new relaxed 20% text rule.

In the blog post they cover 6 ways to leverage the cover photo in ways most haven't thought about:

  1. Drive your audience to your top apps
  2. Ask your fans to “Like” you
  3. Direct fans to an offer
  4. Provide a link to valuable information
  5. Ask your fans to share your Page
  6. Send people to your website

I really like the cover photo below -- asking fans to "pass it on" and showing off their laid back style.


Great Cover Photo Checklist

So there you have it. Great cover photos on Facebook are:

  1. High Quality
  2. Representative of your Brand
  3. Current

Tweet This!

You're all set for success!

Now... if you need to test your cover against the new 20% text rule --> GO HERE.

No Comments

The next post you should read

Check out these related posts
11 Social Media Tactics That You Should Test Today

11 Social Media Tactics That You Should Test Today

With so many social media tactics to choose from, how do you pick the right one? Here's 11 overlooked, but highly effective tactics that you should test today.

Joan Selby Joan Selby

Social Media Tips Facebook

The Most Important Facebook Updates You Need to Know About

The Most Important Facebook Updates You Need to Know About

Facebook’s News Feed Algorithm is constantly changing. Here you'll find the most important Facebook updates your business needs to know about in 2017.

Rebekah Radice Rebekah Radice

Social Media News Facebook Facebook Marketing Tips

101 Ways to Get More Engagement on Facebook

101 Ways to Get More Engagement on Facebook

Worried your Facebook engagement is dropping? Let's do something about it! Download this free Ebook with 101 easy ways to get more engagement on Facebook.

Svitlana Latysheva Svitlana Latysheva

Facebook Tripling Your Engagement Facebook Marketing Tips

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing