Want some ideas on how to use visuals in your Facebook marketing?
Hoping to stand out and get noticed on Facebook?
If you want to shine, then you're going to have to figure out a way to be different.
We know these types of visual posts can help you:
- Personal posts
However, if you want more ‘oomph’ in your Facebook marketing, there are 3 not-so-ordinary ideas you really should try.
If you use these correctly, you'll see a difference in your level of audience interaction.
Here are 3 lesser-known (yet really powerful) visuals to help you get more likes, shares and comments on your Facebook Page.
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3 Powerful Facebook Visual Marketing Ideas You’ve Never Tried
1. Get a mascot
Does your company have a mascot? Mascots can do wonders on Facebook. Yes, you read that right. WONDERS! That's because they add personality (with flare) to your business.
Even if you don’t have a company mascot, you can use an unofficial mascot for your company. Have a team dog? Cat? Or maybe a hamster? Use your animal friends to spice up your Facebook Page.
Here’s a great example from MailChimp. I love how they constantly add the company mascot to their Facebook Page.
The Reddie Freddie giveaway is over but you can still see the Reddie origin video Fuzzco made for us. http://mailchimp.com/replyall/Posted by MailChimp on Thursday, June 4, 2015
2. Embrace a special unofficial day
Every day is an (unofficial) special day.
For instance, my calendar says today is loaded with events:
- National Sponge Cake Day
- Hug Your Sweetheart Day
- Ride the Wind Day
- Valentino Day
- Go Topless Day
- and more...
Imagine all the fun content you can create around these rather unusual observances.
The key here is to find days that would fit your audience. This means you need to know your demographic and what they like inside out! Then you can create themed content around days they've yet to hear about.
Starbucks does this well. Check out their engagement numbers for this Friendship Day post:
Because good things happen when we get together. Happy Friendship Day!Posted by Starbucks on Sunday, August 2, 2015
3. Remember to un-market
Here’s the thing, consumers don’t go to Facebook to think about brands. Why? They're looking for a personal connection with their friends.
The key to un-marketing is to market without looking like you’re selling at all. Just be a friend.
Dove campaigns are an excellent example. Instead of pushing their product, they talk about what they stand for: Natural beauty.
Themes the audience can relate to draw people in.
Some life lessons are passed with words; others are passed down through our actions. This #BeautyStory celebrates one...Posted by Dove on Wednesday, May 13, 2015
Even if you operate a small business or local business, you too can stand out. Creativity doesn't take a ton of money, but it does take some thought.
Share what your product stands for.
What benefits does it offer? If your product saves people time, show your fans what they can do with all that extra time -- visuals of them at the park? Traveling?
Look beyond what your products and services do. Look at what they provide.
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3 Powerful Facebook Visual Marketing Ideas You’ve Never Tried -- Final Thoughts.
Marketing on Facebook shouldn't be boring. You need to be creative if you want your brand to be heard by your share of Facebook's 1.49 billion users.
While it’s tough to stand out, it can be accomplished.
Keep your brand fun, engaging and always add value! Try these 3 visual marketing tips to help take YOUR Facebook marketing to the next level!
Now, it's time to hear from you.
What other types of content should we be creating? Do you have examples to share?