Svitlana is an integral part of Post Planner’s Customer Success team. When she’s not managing social media campaigns, developing marketing strategies, and building company buzz, she’s off traveling, hiking, and seizing the day! Connect with her on Twitter or LinkedIn.
Content is King. You’ve heard that mantra a million times.
Problem is, content alone isn't the answer.
As social networks like Twitter mature, so does the content your audience craves.
It's no longer enough to tweet everything your eyes land on. Oh sure, in the early days, quality didn't always come first.
But today, everyone wants a reason to click that follow button.
And not only that, they want to know why your content is worth sharing.
So what's the answer? More content and a higher frequency of tweets? Maybe, but more than likely: no.
With more than 2 billion people scrolling through their Facebook news feed each month, micro-influencers are a way to capture that attention. Learn how you can stop the scroll and reach your target market through a micro-influencer marketing campaign that promotes and grows your brand.