Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

Here's the Science Behind Asking Fans to LIKE Your Facebook Posts

Here's the Science Behind Asking Fans to LIKE Your Facebook Posts

Heres_the_Science_Behind_Asking_Fans_to_LIKE_Your_Facebook_Postsfacebook-call-to-actionYou may disagree with the following statement, but I stand by it 100%:

Your #1 Goal on Social Media (whether on Facebook, Twitter, Google+, Pinterest, or Instagram) is to Get People to Take Action. ~Scott Ayres

Click HERE to tweet this

If you're not getting people to take action on social media, then you're just killing time.

And don't get me wrong -- killing time ain't always a bad thing.

But for those of you reading this blog because you're running a business & want to use social media to grow it -- well, let's just say you're not in social media for the cat memes.

So How do you Get People to Take Action?

Easy. Ask them.

Sure you can come up with awesome, engaging posts to get your fans to do things -- but sometimes "engaging" just means including a call-to-action or CTA.

Yep, by far the easiest way to get your fans & followers to take action is by adding a clear CTA to your posts.

lacking-directionWhy?

Because people need direction. As Zig Ziglar said:

Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.

This is true in so many contexts -- how you get work done, how you raise your kids, and yes, how you post on Facebook or Twitter.

And now we have some data to back the claim up.

Dan Zarella from Hubspot recently published his findings from a study of over 2.7 million tweets. In it, he analyzed the use of CTA's & their relationship to a tweet getting "retweeted".

He found 7 words & phrases that made people retweet posts at higher rates:

twitter_ctas

How Does This Apply to Facebook Pages?

Obviously you're not going to use "Retweet" or "RT" in your Facebook posts -- but you can still apply the lessons learned here.

Just use "Share" or "Like" instead of "Retweet" or "RT".

Actually, Dan published another study on Hubspot in November of 2012 discussing this very topic:

fb_ctas-final-resized-600

So there you go!

Further proof that having a clear call-to-action in your posts tends to increase engagement -- which in turn increases Edgerank.

Luckily for you, Post Planner has a whole category devoted to CTA's in our Status Ideas Engine.

The category is called "Ask for Likes/Comments". Check it out HERE.

And don't forget to do your part to help others find my blog post by:

  • Tweeting this
  • clicking "Like"
  • "Sharing" this post with your fans & followers

See what I just did there? :P

No Comments

The next post you should read

Check out these related posts
How to Accelerate Growth With a Social Media Calendar [FREE Download]

How to Accelerate Growth With a Social Media Calendar [FREE Download]

Tired of racing to find content to share on social media? Build a calendar today! Download our infographic to accelerate growth with a social media calendar.

Rebekah Radice Rebekah Radice

Social Media Tips

11 Social Media Tactics That You Should Test Today

11 Social Media Tactics That You Should Test Today

With so many social media tactics to choose from, how do you pick the right one? Here's 11 overlooked, but highly effective tactics that you should test today.

Joan Selby Joan Selby

Social Media Tips Facebook

How to Analyze Twitter Data for Increased Results

How to Analyze Twitter Data for Increased Results

Looking for better Twitter marketing results? Dig into the data! Here's how to analyze Twitter data to make decisions that drive engagement, leads, and sales.

Sarah Wykes Sarah Wykes

Social Media Tips Twitter

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing