Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon Post Planeer Play Arrow Icon Post Planner Compose Icon Post Planner Scroll Down Icon Post Planner Mail Icon Post Planner Share Icon Post Planner Location Post Planner Mail Circle Icon
Begin for only $3 mo. 100% Satisfaction Guaranteed
Back to blog

Here's the Science Behind Asking Fans to LIKE Your Facebook Posts

Here's the Science Behind Asking Fans to LIKE Your Facebook Posts

Heres_the_Science_Behind_Asking_Fans_to_LIKE_Your_Facebook_Postsfacebook-call-to-actionYou may disagree with the following statement, but I stand by it 100%:

Your #1 Goal on Social Media (whether on Facebook, Twitter, Google+, Pinterest, or Instagram) is to Get People to Take Action. ~Scott Ayres

Click HERE to tweet this

If you're not getting people to take action on social media, then you're just killing time.

And don't get me wrong -- killing time ain't always a bad thing.

But for those of you reading this blog because you're running a business & want to use social media to grow it -- well, let's just say you're not in social media for the cat memes.

So How do you Get People to Take Action?

Easy. Ask them.

Sure you can come up with awesome, engaging posts to get your fans to do things -- but sometimes "engaging" just means including a call-to-action or CTA.

Yep, by far the easiest way to get your fans & followers to take action is by adding a clear CTA to your posts.


Because people need direction. As Zig Ziglar said:

Lack of direction, not lack of time, is the problem. We all have twenty-four hour days.

This is true in so many contexts -- how you get work done, how you raise your kids, and yes, how you post on Facebook or Twitter.

And now we have some data to back the claim up.

Dan Zarella from Hubspot recently published his findings from a study of over 2.7 million tweets. In it, he analyzed the use of CTA's & their relationship to a tweet getting "retweeted".

He found 7 words & phrases that made people retweet posts at higher rates:


How Does This Apply to Facebook Pages?

Obviously you're not going to use "Retweet" or "RT" in your Facebook posts -- but you can still apply the lessons learned here.

Just use "Share" or "Like" instead of "Retweet" or "RT".

Actually, Dan published another study on Hubspot in November of 2012 discussing this very topic:


So there you go!

Further proof that having a clear call-to-action in your posts tends to increase engagement -- which in turn increases Edgerank.

Luckily for you, Post Planner has a whole category devoted to CTA's in our Status Ideas Engine.

The category is called "Ask for Likes/Comments". Check it out HERE.

And don't forget to do your part to help others find my blog post by:

  • Tweeting this
  • clicking "Like"
  • "Sharing" this post with your fans & followers

See what I just did there? :P

No Comments

Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Hi! Leaving so soon? Join over 276,000 users on Post Planner for just 10 CENTS A DAY!

Post Planner - Smart content gets results


*$3 per month billed annually

Yes, show me the money!

No thanks, I'm not interested in amazing results