Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon
Get started now
Back to blog

6 Facebook Contests You Can Run WITHOUT a Like-Gate (and Still Crush It!)

6 Facebook Contests You Can Run WITHOUT a Like-Gate (and Still Crush It!)

6_Facebook_Contests_You_Can_Run_WITHOUT_a_Like-Gate_and_Still_Crush_It-lsfacebook contests without like gateFacebook has banned the Like-gate.

This means you're not allowed to make people Like your page to enter a contest or download a digital product.

As some app developers scurry to pivot, I want to show why I think banning the Like-gate was a great move.

That's right, I’m glad it happened!

And in this post, I show you how you can make your next Facebook contest rock -- without relying on a Like-gate.

6 Facebook Contests You Can Run WITHOUT a Like-Gate (and Still Crush It!)

1. Contest with a Relevant Prize

Make your Facebook contest amazing by giving away unique & relevant prizes. Enticing prizes will get more fans to enter your contests.

Give away one of your special or "limited edition" products -- or a private consultation.

Give away a product that you haven’t released yet -- a way for fans to get a sneak peek & provide early reviews.

Most importantly, give away something that people can easily buy somewhere else.

2. Contest with Several Smaller Prizes

One grand prize is a great idea (as long as the prize is relevant!).

But giving away several smaller prizes will encourage a lot more people to enter your contest.

And if you spread those prizes out across time, you'll keep people's attention longer.

3. Contests where you Partner With Other Companies

Try partnering on Facebook contests with other companies that have strong fan bases on Facebook.

This helps both businesses by allowing co-promotion on multiple channels -- thus increasing your brand awareness & Likes...

BOOM!

4. Fan of the Week Contest

Your customers provide awesome testimonials, right? Of course they do!

So sponsor a contest that gets your fans to share photos of them using your product or service.

>> Click to Tweet <<

Schedule these contests weekly, bi-weekly or monthly.

Quest Nutrition does these types of contests extremely well.

5. Contest with a Pro App!

Even without a Like-gate, a contest app is super valuable since the tool encourages fans to share your contest with friends in exchange for more chances to win.

This gets your contest more shares & participants from your target audience.

My favorite contest apps include:

Here's a killer example from AgoraPulse:

facebook-contests

6. Discount Contest

Instead of one large prize for the winner, why not offer a significant discount to ANYONE who enters your Facebook contest?

>> Click to Tweet <<

Contestants receive the discount when they enter by submitting their email.

A win-win!

Summary

Facebook users are smarter than ever. Treat them that way!

Remember -- even a Like-gate didn’t stop people from un-liking your page when the contest was over.

So here’s your chance to be more creative without relying on a Like-gate.

No Comments

The next post you should read

Check out these related posts
How to Optimize Your Facebook Marketing for SEO

How to Optimize Your Facebook Marketing for SEO

Looking to boost your Facebook visibility? Here are the most effective ways to optimize your Facebook page and get it seen.

Shane Barker Shane Barker

Social Media Tips Facebook

How to Improve Social Media Engagement for Small Business [Case Study]

How to Improve Social Media Engagement for Small Business [Case Study]

Want to level up your marketing results? This small business case study will show you everything you need to know to vastly improve social media engagement.

Rebekah Radice Rebekah Radice

Social Media Tips Twitter Facebook

How to Conquer Facebook Marketing for Your Business [Ebook]

How to Conquer Facebook Marketing for Your Business [Ebook]

Need a better Facebook marketing strategy? We're sharing a step-by-step formula to growing your business with Facebook.

Svitlana Latysheva Svitlana Latysheva

Facebook

Post Planner

Solving social marketing