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FINALLY! A Checklist for Social Media Marketing that Actually Helps

Social Media Tips Infographics

FINALLY_A_Checklist_for_Social_Media_Marketing_that_Actually_Helps-lschecklist for social media marketingEvery smart marketer needs a go-to checklist for social media marketing!

It's how you maintain important fundamentals when everything's about to change.

To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important.

These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare.

Are you ready? Let's start.

>> Click to Tweet <<

FINALLY! A Checklist for Social Media Marketing that Actually Helps

STEP 1: Define your audience

Identify your target customer's demographic, including:

  • Age
  • Gender
  • Occupation
  • Income Level
  • Educational Level
  • Type of Industry
  • # of Employees
  • Type of Business
  • Revenue

STEP 2: Create shareable content

Keep these tips in mind:

  • Keep posts 300-500 words
  • Include a featured image and relevant meta description in your post
  • Optimize posts to include target keyword
  • Make sure you have a call to action
  • Make sure you have a social sharing button

An easy way to make your content shareable is to make it visual!

People love to share stunning images. The best news is, they only take a few minutes to create -- and you can even brand them with your own messaging!

If you need some help with creating sharable images, grab a copy of our free ebook and we'll show you how to do it!

                    How to Create Visual Content for Maximum Social Media Impact            

STEP 3: Get your SOCIAL on

Facebook

These tips will help you dominate Facebook.

  • Figure out how many times you want to post a day
  • Use paid ads to promote content, increase awareness and offer discounts
  • Respond to fans
  • Tag relevant pages if you're discussing about them.

Twitter

On twitter, you need to know these tips.

  • How many tweets to send on daily. Tweets should include
    • Blog posts circulation
    • Content offers
    • Call to action
    • Attach image
  • Retweet influencers
  • Follow new people everyday
  • Monitor keywords and mentions
  • Respond to tweets

Linkedin

Linkedin is a different breed, here's what you need to know

  • Update your status a few times a week
  • Scan industry groups a few times a week
  • Learn to update your company profile
  • Use linkedin to research prospects

Google+

Make sure you use these tips

  • Share your content a few times a week
  • Promote posts from influencers in your industry
  • Circle new people everday
  • Offer hangout sessions
  • Make sure your posts are public

Pinterest

Pinterest will be useful when you use these tricks

  • Add keywords in your pins
  • Add boards clients would be interested in
  • Follow new boards each week
  • Make sure pins and linked back to your website

Youtube

When marketing on youtube, keep this in mind

  • Create a video that showcases your expertise
  • Ask questions from fans and create videos to address them
  • Add fun in your videos
  • Use a videographer for events

Slideshare

Slideshare is a great platform. Here's what you need to know

  • You can use slideshare for
    • Presentation
    • Infographic
    • eBooks
    • Case studies
  • Update your account consistently
  • Find great posts and convert them to slides
  • Don't forget to credit source.

And now... the infographic:

social-media-checklist

Conclusion

Don't forget to bookmark this post so you have it handy next time you need to:

  • Post on your company Facebook page
  • Monitor Twitter mentions & retweets
  • Update your status on LinkedIn
  • Promote an event on Google+
  • Add new Pinterest boards
  • Subscribe to YouTube channels
  • Add content to SlideShare

And please let me know in the comments below if you think anything is missing from the above checklist!

Aaron Lee
Aaron Lee

Aaron Lee is the Founder of AskAaronLee.com & ShortofHeight.com, a fashion blog that shares style for short men. Follow him on Twitter at @askaaronlee

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