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Here's the Secret to Successful Social Media Campaigns (Hint: P.O.S.T.)

Social Media Tips Infographics

Heres_the_Secret_to_Successful_Social_Media_Campaigns_Hint-_P.O.S.T.-lssuccessful social media campaignsEver heard of the "POST" method for social media campaigns?

Here's what the acronym stands for:

  • People
  • Objectives
  • Strategy
  • Technology

Charlene Li & Josh Bernoff first introduced the POST method in their book "Groundswell".

In the book, they showed the POST method to be a proven way to create successful social media campaigns.

Basically, POST method is the Briggs & Stratton for a successful social strategy.

And people are its top priority!

The Secret to Successful Social Media Campaigns = POST Method

1. People

successful-social-media-campaignsYou can't get anywhere with social media if you don't understand your audience -- your people.

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No one will Like, retweet, or repin your content if you haven't answered the only question that really matters:

What's in it for me?

If you're trying to boost your Facebook engagement, you have to know the answers to these 2 key questions:

  • Where do your current supporters hang out?
  • What stories are they passionate about?

2. Objectives

Clear objectives help you determine if your campaign is a success.

Long-term success in social media requires lots of trial & error.

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The POST method helps you discover what you're doing right & wrong.

Here are some key questions to consider:

  • What are you trying to achieve?
  • Can it be measured?

3. Strategy

Your strategy is more than just a plan. It's a plan that hopefully helps you achieve your objectives.

Strategy is about a value exchange.

Make sure you have an answer for this:

  • What are you offering your community in exchange for their emails, money, time, influence & attention?

Whether it's a meaningful pledge, or a sweepstakes -- write down exactly how you will offer enough value to encourage fans to help you achieve your objective.

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4. Technology

Once you understand your people, objectives & strategy, you can confidently select the tools & tactics you'll use for your campaign.

For example, if your strategy is to engage millennials on Instagram, crowdsourcing content around a hashtag would be a smart tactic.

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How to Master the POST Method to Create Viable Social Media Campaigns


John Haydon
John Haydon

He’s a sherpa for passionate change-makers, a doula for brilliant ideas. John Haydon helps nonprofits change the world with smarter marketing. He can ride a bicycle backwards, and is the author of Facebook Marketing for Dummies. You can find him on Twitter.


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