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Here's the Secret to Successful Social Media Campaigns (Hint: P.O.S.T.)

Here's the Secret to Successful Social Media Campaigns (Hint: P.O.S.T.)

Heres_the_Secret_to_Successful_Social_Media_Campaigns_Hint-_P.O.S.T.-lssuccessful social media campaignsEver heard of the "POST" method for social media campaigns?

Here's what the acronym stands for:

  • People
  • Objectives
  • Strategy
  • Technology

Charlene Li & Josh Bernoff first introduced the POST method in their book "Groundswell".

In the book, they showed the POST method to be a proven way to create successful social media campaigns.

Basically, POST method is the Briggs & Stratton for a successful social strategy.

And people are its top priority!

The Secret to Successful Social Media Campaigns = POST Method

1. People

successful-social-media-campaignsYou can't get anywhere with social media if you don't understand your audience -- your people.

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No one will Like, retweet, or repin your content if you haven't answered the only question that really matters:

What's in it for me?

If you're trying to boost your Facebook engagement, you have to know the answers to these 2 key questions:

  • Where do your current supporters hang out?
  • What stories are they passionate about?

2. Objectives

Clear objectives help you determine if your campaign is a success.

Long-term success in social media requires lots of trial & error.

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The POST method helps you discover what you're doing right & wrong.

Here are some key questions to consider:

  • What are you trying to achieve?
  • Can it be measured?

3. Strategy

Your strategy is more than just a plan. It's a plan that hopefully helps you achieve your objectives.

Strategy is about a value exchange.

Make sure you have an answer for this:

  • What are you offering your community in exchange for their emails, money, time, influence & attention?

Whether it's a meaningful pledge, or a sweepstakes -- write down exactly how you will offer enough value to encourage fans to help you achieve your objective.

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4. Technology

Once you understand your people, objectives & strategy, you can confidently select the tools & tactics you'll use for your campaign.

For example, if your strategy is to engage millennials on Instagram, crowdsourcing content around a hashtag would be a smart tactic.

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How to Master the POST Method to Create Viable Social Media Campaigns


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Post to all social media platforms from one tool
Post to all social media platforms from one tool
Post to all social media platforms from one tool
Post to all social media platforms from one tool

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