What does your Twitter bio say?
- "Ninja Lean Entrepreneur"
- "Growth Hacker"
- "Social Media Expert"
Sorry, but these are vague (and forgettable).
Remember: your bio is usually the first thing people see when deciding whether to follow you on Twitter. You're judged by what you write in your Twitter bio.
And you only have about 160 characters to tell them everything they need to know. So it has to be convincing! Every letter needs to count.
That's why I wrote this post - to give you some tips on how to take your all-important bio to the next level.
DOWNLOAD: Grab the Infographic at the bottom of this post!Having trouble writing a strong Twitter bio? Don't worry! These 7 Twitter bio ideas will help (#3 is key!)Click to Tweet
7 Twitter Bio Ideas That Entice Followers (And Make You Unforgettable)
Let me tell you a bit about my Twitter bio.
After experimenting with different versions, I found one that really worked for me. In fact, people loved it when I changed my Twitter bio.
In mine, I talked about my love for finding the best cup of cappuccino and my awesome looking hair. Check out these awesome replies I received.
Notice how Amanda (photo above) commented that my bio stood out the most? Do you want a similar reaction the next time you change your bio?
Let's get started!
1. Use Keywords
Keywords are super important when people search for you on Twitter.
That means the strongest Twitter bios usually contain industry targeted keywords. For me, I chose to showcase my entrepreneur side of myself in my bio.
You need to think about what your target audience is searching for -- and then include those keywords in your bio. What is it about you that make them want to follow you?
Instead of using #socialmedia #blogging, etc. in your bio, tell them what you do. Don't make them figure it out. Hashtags won't give them much information about you either.
Keywords are especially important for beginners who are trying to build a Twitter following. Here's a great example from @econsultantcy with targeted keywords on what they write about.
2. Embrace the Space!
It's not easy building a strong Twitter page - it takes a lot of work, strategy, and a few Twitter tools.
I found that one of the hardest things about crafting a Twitter bio is fitting all you want to say into only 160 characters!
160 is very little - it's basically your elevator pitch on steroids. Don't waste it!
But remember: you'll rarely write the perfect bio the first time around. So keep trying!
For example, my current Twitter bio has gone through at least 10 re-writes. Yes! 10! I knew I found the perfect fit for me when people were responding to it.
A good bio would have a mix of a profession as well as personal. Share something that will connect you with your audience.
3. Tell Us What You Do or Believe in
Use your bio to tell everyone on Twitter exactly what you do -- or even better, what you believe in!
Instead of telling people about your work, tell people what you do.
Maybe you help people save more time. Instead of saying you write about time management, say your blog helps people save 3 hours a day!
Boom! You're basically done with your bio.
This helps differentiate you from others in your field. Richard Branson gets it! I love his bio!
4. Include The Name of Your Employer
This is very useful when people search for your company on Twitter.
If your bio has your employer's Twitter handle, you'll appear in the search results when people search for the business on Twitter.Add your employer's Twitter handle to appear in search results when people search for the brand on Twitter.Click to Tweet
This is what I chose to do because it can help put my name on the top when people searches for Post Planner.
This way, people can send me a personal note just in case they need help with anything or just have a general question.
If you write for top publishers like Huffington Post, Inc, etc, why don't you add that too? It may help you get noticed and strengthen your brand.
If you're looking for more ways to grow a powerful Twitter presence and strengthen your brand, you need to use the right tools. We share 25 of our favorite ones in this Infographic.
5. Avoid Meaningless Buzzwords
- Social media expert
- Marketing guru
- Growth Hacker
- Networking ninja
- Lean entrepreneur
I'm going to say this in the best possible way. These are cute. But they're a bit 2011.
Get rid of the buzzwords!
For me personally, it gets old! Because everyone uses it these days, you're not going to stand out doing the same.
I'm sure you can come up with something better.
6. Add Social Proof
What are your greatest accomplishments?
Mention significant awards and recognition in your Twitter bio. This social proof can be a great conversation starter.
Here's an example from Jeff Bullas:
You can write about:
- Your successes
- Your awards
- Books you've written
- Lists you've been on
7. Use Humor
A little humor will go a long way in getting people to remember you on Twitter.
I personally love when people add humor in their bio. It shows me that they've taken the time to write a proper bio. Unless of course, they're a pro! Just like Mr Hanks here.
Not that Tom Hanks needs any help. He's the master!
Your Twitter bio is your best opportunity to tell people why they should follow you.
Don't waste it!
It's what people are looking at when they decide if they want to follow you or not.
So remember: your fate lies in 160 characters!
Use a few of the Twitter bio ideas I mentioned in this post and beef up your bio today. Combine them, tweak them and most importantly, make them your own.
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