Want to get better marketing results from LinkedIn?
If so, you need to be publishing a steady stream of high-quality content every day to keep your Linkedin audience engaged.
This is true whether you're a business owner, content marketer, recruiter, networker, sales professional, or job seeker.
In this post, I will share 25 social media tools to help you create images, find content, schedule posts and measure results on Linkedin. Choose the right combination of these tools and you will be sure to boost your Linkedin following.
So let's get to it! Here are the top 25 social media tools for LinkedIn marketing.
Top 25 Social Media Tools for Linkedin Marketing
I promise you will find at least one new tool below that you've never heard of. Many of them have not appeared on blog posts about Linkedin tools.
So get ready to discover some amazing new tools! And don't forget the BONUS tools at the end of the post!
LinkedIn Tools for Creating Images for Posts
LinkedIn itself says that adding images to LinkedIn page posts results in a 2x higher comment rate.
So the benefits of adding professional images to your profile and page posts are definitely worth the extra work!
Below are 3 tools that will make this work simple and fun. These are the tools you need to create engaging visual posts for Linkedin.
Canva is the go-to online graphic design app for millions of Linkedin users. It's easy to see why.
Canva offers simple LinkedIn post graphics that you can customize to increase engagement on your next LinkedIn post. You can use Canva for free to edit these LinkedIn post graphics as well as additional templates that can be modified for use on LinkedIn.
Image Source: Canva
Canva offers premium features and paid images, but there are enough free design elements to keep your social media content fresh.
To ensure you have the most unique images in your industry, replace the stock images supplied by Canva with another stock image source. HubSpot recommends these 20 free sites to start with, which will keep your costs down.
Snappa markets itself as "everything you can ask for from a graphic design tool". It offers a drag-and-drop graphic design editor similar to Canva's, and includes some cool effect filters too.
Snappa also offers a massive library of royalty-free visual assets (3m+ photos, 100k+ graphics, 200+ fonts) and thousands of ready-to-go templates to make the design process for your Linkedin graphics quick and painless.
The re-size functionality is especially convenient when you want to take an image you created for Pinterest or Instagram and resize it for Linkedin. The software takes care of rearranging the image elements to make the result look good with any image dimensions.
Image Source: Snappa
Snappa also lets you upload and store your own visual assets and organize your favorite templates into folders. If you have a team, you can add your them to collaborate on image creation.
There's a free plan with a significant feature set. But if you want to add social sharing, font uploads or team collaboration, you'll need to pay $10 or $20 per month (billed annually).
Stencil prides itself on its ease of use and speediness. Non-designers will have no problem creating beautiful images for Linkedin posts in minutes. This is because the platform is "designed for speed".
The free version is a bit limiting as you can only create 10 images per month, and the available photos/icons are also limited. But at the paid levels ($9 and $12 per month), you get unlimited access to 2m+ photos and 1m icons, all royalty free.
Image Source: Stencil
Linkedin Tools for Finding Content to Post
The tools above are amazing, but let's face it: many of us don't have time to create images. And some audiences want more substance in the form of articles and videos.
Not to worry! There are plenty of tools available to help you discover the best Linkedin content for any topic or industry. Below are 5 of the best.
Social Animal is an up-and-coming platform that is nipping at the heals of market leader, Buzzsumo (listed below). I list it first here because it offers pretty much everything Buzzsumo offers, but at a half the price.
Social Animal is truly the swiss army knife of content marketing. It gives you rich, detailed results that include top quality articles on any professional topic. Perfect for your Linkedin followers!
You can search by keyword, see what's trending and cherry-pick all the articles and videos your Linkedin network will love.
Image Source: Social Animal
You can get started for just $49/mo. with a 14-day free trial. That's half of Buzzsumo's lowest tier price.
Feedly shot to prominence almost a decade ago when Google shut down its RSS reader. But it has improved its service dramatically since then.
The idea is that you can organize all your blog feeds into collections and then click on those collections to get the latest and greatest posts, without having to visit each feed or blog one by one.
It does require a bit of work to get your feeds loaded and organized, but Feedly makes it easy to follow topics as well as public collections.
Image Source: Feedly
Once you get your Feedly app revved up and working well, it will become a neverending source of content for your Linkedin followers. And the price is low enough to make it a no-brainer for any professional.
Currently it's plans are $6, $8 or $18 per month.
Buzzsumo has been the go-to content research and discovery engine for many years now. It set the standard for power and depth when it launched and has getting more and more powerful every year.
You can search by topic, find what's trending and even see what's resonating on social networks like Linkedin.
If you can afford the $99/mo introductory price, this platform is definitely worth the investment.
Image Source: Buzzsumo
ContentStudio is a social media management platform that offers content discovery and content curation in addition to publishing and analytics for marketers.
They also have recipes - highly customizable set of automated publishing features for your social networks.
Image Source: ContentStudio
You can use recipes to set up automated posts from specific RSS feeds and specify the content that get published to your social networks by keyword, post length, age, and other targeted filters. It's a great way to use big publishers as news sources without sharing 20+ articles an hour with your audience.
ContentStudio paid plans start at $49 per month. This includes 10 automation campaigns.
Linkedin Tools for Scheduling Posts and Measuring Engagement
According to LinkedIn, businesses should:
"Post content daily. We recommend 1-2 times per day to establish a trusted voice within your community."
The following tools will help you publish content, engage with your audience, and track your engagement metrics on LinkedIn, so you can optimize your posts over time.
These are platforms you need to schedule posts to Linkedin, which is essential if you want to stay consistent and top-of-mind 24-7.
HootSuite is a social media management tool that allows you to schedule posts to social media profiles, monitor post likes and comments, and view social media analytics.
You can manage your social profiles via the HootSuite dashboard, which displays your social data in columns. In addition, you can view your posts and reply to comments within the dashboard.
One way to automate your posts on HootSuite is via RSS. HootSuite has apps that will automatically publish the latest posts from any RSS feed you specify on your social media accounts.
HootSuite has a free plan and paid plans starting at $29 per month. You can use it to publish posts to LinkedIn profiles, company pages, and additional social networks.
Buffer is a social media publishing tool that allows you to create a publishing schedule for each of your social media profiles.
You can add content to your Buffer queue and select which social network it publishes to each time using the Buffer dashboard, app, and browser extensions.
You can also add new content to your Buffer queue and LinkedIn account using Feedly, which as mentioned above, lets you subscribe to the RSS feeds of your favorite blogs... like the Post Planner blog! 😁
As you create collections of the top blogs in your industry, you can share them from Feedly to Buffer one by one.
Or you can use Feedly Pro and Zapier (free for up to 5 automations) to automatically add new posts to your Buffer queue from a specific blog, a specific category of blogs, or posts you have saved for later in the Feedly app.
Buffer Publish has a free plan and paid plans starting at $15 per month. It allows you to publish posts to LinkedIn profiles, company pages, and additional social networks.
Friends+Me is a social media publishing tool that allows you to publish to your top social media profiles. Create a custom schedule for your social profiles and automatically add new content to it as you discover it.
Image Source - Friends+Me
Friends+Me has a free plan and paid plans start at $9 per month. Use it to publish to LinkedIn profiles, company pages, and additional social networks.
Crowdfire is a social media management tool that offers content curation, publishing, and detailed analytics for LinkedIn users. Their article recommendations allow you to find the best content for your audience in one platform.
Image Source - Crowdfire
You can use Crowdfire's RSS and queue features to automatically publish posts to your social media accounts. This would allow you to automate the content you share on LinkedIn via Buffer. You can use this as a way to keep your LinkedIn audience engaged by sparking discussion about the latest content from your industry.
Crowdfire has a free plan and paid plans starting at $9.99 per month. RSS feed connects for automation are available with the paid plans.
Publer is a social media management tool that allows you to schedule updates and view analytics for your LinkedIn accounts. Local businesses will also be able to post to Google My Business listings along with their main social media accounts.
Image Source - Publer
Publer allows you to automate publishing to your social accounts using a customizable queue feature. Set up the times you want to publish to your social accounts and the types of posts you want to publish at those times. Publer will sort the content you add to your queue automatically from there.
Publer has a free plan and paid plans starting at $10 per month. You can use it to manage LinkedIn profiles, company pages, and additional social media accounts.
SocialOomph is a social post scheduling tool that allows precise scheduling, bulk uploading of updates, post queues, RSS feeds for automation, and team features. It even has an option for posts that "self-destruct" after a certain date so your social content stays fresh.
Image Source - SocialOomph
SocialOomph has a free plan and paid plans starting at $15 per month. You can use it to post to LinkedIn profiles and additional social networks.
MavSocial is a social media management tool that offers a content repository of media and curated content to use for your own social campaigns. As you populate your calendar, you can use MavSocial's social inbox to monitor conversations and analytics to track your engagement metrics.
Image Source - MavSocial
MavSocial has a free plan and paid plans starting at $19 per month. MavSocial can manage your LinkedIn profile, company pages, and additional social networks.
PromoRepublic is a social media management tool for small businesses, local businesses, franchises, and agencies. It offers post scheduling, a content library of inspiration, and analytics.
Image Source - PromoRepublic
PromoRepublic plans start at $9. Automated posting features are available for business plans starting at $49 per month. Use it to manage LinkedIn profiles, company pages, and additional social networks.
Statusbrew is a social media management tool that offers publishing and analytics reporting features for LinkedIn users. Schedule updates in bulk or add them to your queue to be published automatically at the times you have specified for your social account.
Image Source - Statusbrew
Statusbrew plans start at $12 per month, with special pricing plans for marketing agencies starting at $49.
Postcron is a social media publishing tool that allows you to automate publishing to your social accounts by bulk uploading status updates using a spreadsheet or CSV file. Status updates are added to your account's queue and automatically published based on the time you specified.
Image Source - Postcron
Postcron paid plans start at $14.99 per month. Use Postcron to publish to your LinkedIn profile, company pages, and additional social networks.
Zoho Social is a social media management platform for businesses of all sizes who need publishing and analytics for LinkedIn and other social networks. It allows you to automate your updates using smart queues, bulk uploading, and browser extensions so you can add content to your queues automatically.
Image Source - Zoho Social
Zoho Social has a free plan and paid plans starting at $15 per month. Use it to manage your LinkedIn profile, company pages, and additional social networks.
Socialmonials is a social media management platform that allows you to run social media campaigns, publish to your social accounts, access your social media archive, and view your engagement analytics. You can use your analytics to break down engagement by network, campaign, media type, and user.
Image Source - Socialmonials
Automatic posting options include a customizable queue and the ability to fill it with content from your built-in asset library, stock photos, and archived posts. Socialmonials paid pricing starts at $19 per month.
Sendible is a social media management tool that offers publishing, listening, and analytics features. It allows you to automate publish to your social networks and blogging platforms like WordPress, Tumblr, and Medium.
Content can be automated via RSS, with options such as posting more than one new post from a feed at a time and how often to check the feed for new posts.
Image Source - Sendible
Sendible pricing starts at $29 per month. It can be used to manage your LinkedIn profile, company pages, and additional social networks.
SocialPilot is a social media management tool that offers publishing, scheduling, and analytics for LinkedIn users. The thing that stands out most about this tool is what you can get for the price.
Image Source - SocialPilot
SocialPilot plans start at $30 per month. This includes 25 social profiles, 2,500 posts in your queue, 10 RSS feeds for publishing automation, and 3 team members. Most social media management tools offer these features for $99+ per month.
SocialReport is a social media management tool primarily known for its comprehensive reporting features that combines your website and social analytics into one dashboard. Included is a social media publishing tool that will allow you to schedule posts in advance and automatically publish posts from sources like RSS.
Image Source - SocialReport
SocialReport paid plans start at $49 per month. You can use SocialReport to publish to your LinkedIn profile, company pages, and additional social networks.
eClincher is a social media management tool that offers all of the traditional features (publishing, scheduling, monitoring, social inbox, and analytics). As an added perk for local businesses, Google My Business verifications are included with each plan.
Image Source: eClincher
You can set up automatic posting with smart queues and RSS using eClincher. Each plan comes with a specified number of queues and RSS feeds that you can use for auto posting and content curation.
eClincher plans start at $59 per month. You can use it for LinkedIn profiles, company pages, and additional social networks.
Sprout Social is a social media management solution that allows you to manage social media effectively with a team. Core features include publishing content to your social networks, engaging with your network, and tracking your success metrics.
Image Source: Sprout Social
Sprout Social offers a guide on their blog on ways to use their platform to automate posts on your social networks. These include using RSS feeds and Feedly to curate engaging content for your audiences.
Sprout Social plans start at $99 per month. You can use it to manage to publish, engage with your audience, and analyze metrics for your LinkedIn company pages and additional social networks.
AgoraPulse is a social media management tool that offers powerful publishing, engagement, and analytics features. In addition, they have repost and requeue options to ensure that your evergreen content gets the promotion it deserves on your top social networks.
Image Source: AgoraPulse
Using RSS, you can have content automatically added to your social media account's post queue. You can even specify how many times a post from a specific RSS feed, like your business's blog, should be reposted.
AgoraPulse plans start at $99 per month. You can use it to manage LinkedIn personal profiles and company pages.
BONUS #1: Linkedin Tools for Protecting your Social Assets
Did you know that 36% of US consumers have had at least one of their online accounts hacked?
One reason for this is that 59% of 2,000 people surveyed use the same password everywhere online so they won't have to remember a bunch of different passwords.
If you are one of these 59% and one of your accounts gets breached, then all your accounts are compromised.
This puts all your social assets at risk! Don't lose the audience and engagement you have built on LinkedIn and other social networks.
LastPass & DashLane
Password managers like LastPass (top-rated according to CNET) and DashLane (top-rated according to PCMag) automatically suggests and stores unique, secure passwords for all of your accounts. You might be thinking browsers like Google Chrome already do this.
Third-party password managers are an alternative if you don't want to use your browser for your passwords, or you want to access your passwords beyond one browser or one device. You can read more on why password management software is better than your browser for automating your online safety.
BONUS #2: Linkedin Tools for Finding Emails to Build Your Network
As you connect with more people you may know on LinkedIn, you will see an increase in engagement on your posts as the size of your audience begins to expand. But sometimes, you may hit a snag when building your 1st-degree connections.
When LinkedIn asks for someone's email address to ensure that you know them personally before you send a connection request, Hunter.io can help. This tool will search for a person's email address using their name and company website. Or it will search for all emails linked to a domain.
Use this tool to help you build your LinkedIn network. Create an account to get 50 free searches per month.
BONUS #3: Linkedin Tools for Improving Email Open/Click Rates
The benefits of LinkedIn automation tools don't have to end on LinkedIn. Do you want to get better results from cold email campaigns? According to research, open and click rates were highest when the email message was personalized.
Further studies have shown personalized emails resulted in 6x higher transaction rates. And in a survey of 550+ consumers with inbox overload, 62% were excited when they received a personalized email from a retailer.
LinkedIn Sales Navigator
LinkedIn Sales Navigator (formerly known as Rapportive) is a Google Chrome Extension offered by LinkedIn. It allows Gmail users to view the LinkedIn profile information associated with the people they email.
You have to be a LinkedIn Premium member to unlock the full version of the LinkedIn Sales Navigator in Gmail. But free users can still browse basic information about their 1st connections and other LinkedIn users who share information publicly. This includes job title, company, location, website, email address, Twitter handle, shared connections, and shared LinkedIn groups.
Use this handy social data to increase your email engagement. Take a second in the email to ask about something specific from your contact's LinkedIn profile. This should help spark or re-establish a dialogue and get you closer to achieving your goal, whether it's a promotion for an influencer marketing campaign or a making a sale.
What Are Your Favorite LinkedIn Tools?
Did you see your favorite LinkedIn automation tool on the list or discover one that you've never heard of?
Let us know if we missed on in the comments!