Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

Is Your Facebook Page Better than Average? Here's the Data You Need to Find Out

Is Your Facebook Page Better than Average? Here's the Data You Need to Find Out

Is_Your_Facebook_Page_Better_than_Average_Heres_the_Data_You_Need_to_Find_Out-lsfacebook data on page performanceTo stay ahead of the competition, you have to pay attention to stats!

And Facebook makes it easy by providing Insights for your page.

One way to know if your page is doing well is to compare your results to similar-sized pages in your industry.

Quintly studied the key Facebook data points & created this infographic to show engagement metrics based on the size of a page.

From these numbers, page managers can identify where they've improved & where they're falling behind.

I think you'll dig some of these juicy Facebook stats!

Is Your Facebook Page Better than Average?

Average Number of Fans (Likes)

facebook-statsDo you have more Likes than the average Facebook page your size?

>> Click to Tweet <<

  • 1-1k Fans: 361
  • 1k-10k Fans: 4,022
  • 10k-100k Fans: 38,212
  • 100k-1m Fans: 360,793
  • 1m-10m Fans: 3,121,474
  • 10m+ Fans: 24,511,752

Unfortunately, 1k to 10k is a pretty broad range. And so is 10k to 100k.

How Evenly Spread are Your Likes, Comments & Shares?

This next stat looks at the type of engagement.

>> Click to Tweet <<

  • 1-1k Fans: 100% Likes (zero comments & shares)
  • 1k-10k Fans: 82% Likes, 9% Comments, 9% Shares
  • 10k-100k Fans: 80% Likes, 7% Comments, 13% Shares
  • 100k-1m Fans: 82% Likes, 5% Comments, 13% Shares
  • 1m-10m Fans: 85% Likes, 4% Comments, 11% Shares
  • 10m+ Fans: 90% Likes, 2% Comments, 8% Shares

These figures show that we shouldn't get upset when Likes on our posts largely outnumber comments & shares!

It also appears that the larger a page gets, the fewer comments & shares the page owner should expect.

This is probably because fans don't feel as personally connected to large pages. Coke, for example, has a hard time connecting with the 89 million people who Like the page!

Level of Interaction

facebook-statsThese Facebook stats are alarming!

>> Click to Tweet <<

We all think all our fans care about our page & want to interact with our posts.

Not true!

  • 1-1k Fans: 1.18% (down from 1.43% in 2013)
  • 1k-10k Fans: .52% (equal to 2013)
  • 10k-100k Fans: .31% (equal to 2013)
  • 100k-1m Fans: .17% (up from .15% in 2013)
  • 1m-10m Fans: .15% (up from .12% in 2013)
  • 10m+ Fans: .11% (up from .08% in 2013)

Pretty discouraging, eh?

The good news is that if your page is getting more interaction -- you're kicking ass!

Interactions per Post

These numbers were also shocking.

>> Click to Tweet <<

  • 1-1k Fans: 4
  • 1k-10k Fans: 22
  • 10k-100k Fans: 118
  • 100k-1m Fans: 610
  • 1m-10m Fans: 4,646
  • 10m+ Fans: 25,808

How does your page compare?

People Talking About This

Many people question the value of the People Talking About This metric -- commonly known as PTAT.

  • 1-1k Fans: 9
  • 1k-10k Fans: 124
  • 10k-100k Fans: 1,934
  • 100k-1m Fans: 12,604
  • 1m-10m Fans: 96,715
  • 10m+ Fans: 440,649

Number of Posts Per Month

facebook-statsPeople will probably always debate about how often a page should post.

Here's a few of the average monthly figures:

>> Click to Tweet <<

  • 1-1k Fans: 8
  • 1k-10k Fans: 24
  • 10k-100k Fans: 52
  • 100k-1m Fans: 107
  • 1m-10m Fans: 137
  • 10m+ Fans: 67

Smaller pages only post 8 times a month -- huh?!

That's 2 posts a week!

You'll never be successful posting such a small amount of content.

Posts from Users

I don't think people post on pages as often as they used to.

Here are some stats from the infographic:

  • 1-1k Fans: 0
  • 1k-10k Fans: 2
  • 10k-100k Fans: 16
  • 100k-1m Fans: 74
  • 1m-10m Fans: 209
  • 10m+ Fans: 502

I'm even OK with a page not allowing users to post. I've thought about eliminating user posts from the Post Planner page to control the spam that we always have to remove.

                    12 Secret Facebook Features Every Marketer Should Be Using            

Here's the full infographic so you can figure out how your page measures up:


ViewHide comment (1)

The next post you should read

Check out these related posts
Get Ready to Discover New Content With Facebook's Second News Feed

Get Ready to Discover New Content With Facebook's Second News Feed

Want to discover new content on Facebook? Learn all about the second News Feed Facebook is currently testing out - and how your small business can benefit.

Svitlana Latysheva Svitlana Latysheva

Social Media News Facebook

Facebook Messenger Day: The Snapchat Clone You Need to See

Facebook Messenger Day: The Snapchat Clone You Need to See

Facebook has launched Messenger Day, a Snapchat clone with similar features. In moments, you can find friends and family, chat, and share your day in Messenger.

Svitlana Latysheva Svitlana Latysheva

Social Media News Facebook

Get Ready For More Live Video: Twitter Launches Periscope Producer API

Get Ready For More Live Video: Twitter Launches Periscope Producer API

Looking for news ways to engage your Twitter following? Learn all about Periscope Producer API, a new tool that makes it easier to live-stream from any device.

Svitlana Latysheva Svitlana Latysheva

Social Media News Twitter

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing

Boost your social IQ with our Love plan
for less than 21¢ per day *

Post Planner - Smart content gets engagement

Smart content gets results

* Billed annually
Use Coupon Code: MYLOVE4RL

Yes, I want to post smart content

No thanks, I'll keep on doing what I'm doing