What's the number 1 thing Facebook Page owners struggle with?
You're busy running your business, keeping up with your kids, etc.
Sometimes the last thing you have time for is your Facebook page.
There are tons of books and resources out there you could read.
One I highly recommend is by Chris Treadaway and Mari Smith called "Facebook Marketing: An Hour a Day". (I'm proud to have my name in the book on about 15 pages too!)
If you have time to read that book, go do it now. If you don't have time to read it, then this blogpost is for you.
Making you a Guru
My last few posts have been about how to make you, the Facebook page owner, a better user of Facebook.
That was my goal when I wrote the post asking "Are You a Crappy Fan Page Admin" or the one about 20 great Cover Photos or the post that went viral with over 1100 Likes about 100 Facebook Lists for you to follow.
When I write these posts, I'm not doing it just to get traffic and make our site popular (ok... that's part of the motivation)...
What Josh and I are really trying to do is to transform you into a Facebook Marketing "Guru".
5 Minutes a Day
So let's say you're a small business running a single Facebook page for your business. You're busy doing payroll, ordering supplies, fixing equipment, dealing with vendors, training employees, etc. You don't have a lot of time to deal with your Facebook page, right?
With the plan below, you need just 5 minutes per day, 6 days a week (no Sundays required) to become an amazing Facebook Page Owner.
And I promise it's MUCH easier than you think.
Here's Where You Need to Start Paying Attention
Monday: Schedule 1 post per day using Post Planner
Trying to figure out what to post on your Facebook page can be quite daunting. What I see happen on most new pages is they post consistently for a few weeks and then fade away. Then they wonder why no one is engaging. (Here are 7 No Brainer Tips to Writing a Facebook Post btw.)
The easiest thing to do is use the many available resources inside the Post Planner app to plan out your week. You can grab a quick status idea from the "Status Ideas Engine" or look for some resources to share in the "Content Library".
Play with different times each day to see when you get the best engagement. I would recommend a minimum of one post per day at varying times of day.
My opinion is that there isn't a "magic" time that works for all pages -- so you will need to figure out what's best for your audience.
Tuesday-Friday: Reply to Comments, Posts and Messages
Seems simple enough, right? But you'd be surprised how often I run into pages that don't reply to comments, posts or messages.
In fact it's one of the top 7 questions I asked to find out if you are a Crappy Fan Page Admin.
Take 5 minutes each morning before you do anything else and check your page for any engagement you need to reply to.
Reply to EVERY comment, post or message by using the person's first name -- even if the comment was negative. You'll be impressed by how this changes the demeanor of your fans.
Saturday: Check your Insights
I'll be honest here -- I hate numbers and stats. I'm not a numbers guy and I tend to nod off when people start talking numbers.
But I know that you can't determine if you're a success or failure at something if you don't measure your results.
Facebook now offers some very simple insights that make it a breeze to measure your page.
Go to your page, open up your insights and see what kind of engagement your posts got. Take note of the times and days when your posts are getting the most engagement. Then jot it down on a post-it so you can refer to it on Monday when you plan out your posts.
Better yet, since you are planning all of your posts via the Post Planner app (or should be) -- you can head to your Insights in Post Planner and see the posting times and days, and the Like Rate, Comment Rate and Click Rate for all your posts! Right inside the app!! It even lets you filter by the different post types.
By knowing where you've been you'll have a clearer picture as to where you need to go.
Wrapup - How to be a Better Facebook Page Owner or Manager
Now was that so hard?
As you can see -- by spending just 5 minutes a day on Facebook you can easily crush it with your Facebook page!
And you crushing it is my ultimate goal.
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