Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon
Get started now
Back to blog

Do Your Facebook Posts Pass Guy Kawasaki's "Valuable Social Media" Test?

Do Your Facebook Posts Pass Guy Kawasaki's "Valuable Social Media" Test?

Do_Your_Facebook_Posts_Pass_Guy_Kawasakis_22Valuable_Social_Media22_Test-lsvaluable social mediaTo go viral on social media you have to get people to share your posts.

If hundreds (or thousands) of people regularly share your content, your traffic will eventually spike off the charts!

Guy Kawasaki is one of social media's most influential & prolific sharers. The one-time Apple evangelist is now chief evangelist at Canva.

And Guy spends all day sharing a wide variety of content with millions of fans & followers.

Getting Guy to share your content is one of the fastest ways to go viral on social media!

But what does Guy look for in the stuff he shares online?

I'm glad you asked!

Here's how to pass Guy's "Valuable Social Media" test!

>> Click to Tweet <<

Do Your Facebook Posts Pass Guy Kawasaki's "Valuable Social Media" Test?

Guy explained 4 key content qualities in his new book "The Art of Social Media: Power Tips for Power Users", co-written with Peg Fitzpatrick.

Your content better have at least one of these 4 qualities if you want Guy to share your posts:

  1. Information -- What happened
  2. Analysis -- What it means now that it happened
  3. Assistance -- How I get it to happen
  4. Entertainment -- Eye candy & LOLs

Guy further explained these qualities in the short video below.

Brands should emulate the "NPR model", he says.

In other words, brands have to "earn the right to promote" by always providing value with their posts!

>> Click to Tweet <<

People are OK with an occasional sales pitch or promotional post as long as the rest of the time you're sharing valuable stuff.

Here are some golden tips from Guy to get more people to share your content!

No Comments

The next post you should read

Check out these related posts
Dude Reposts the SAME Instagram Photo 90 Times... and Results are Amazing!

Dude Reposts the SAME Instagram Photo 90 Times... and Results are Amazing!

What happens when you post, screenshot and then repost the same Instagram photo 90 times? Weirdness, that's what! Check out the results here.

Scott Ayres Scott Ayres

Social Media News Instagram

Facebook and Twitter Ads: 3 Things You Need to Know

Facebook and Twitter Ads: 3 Things You Need to Know

Frustrated with the reach on your social media posts? We're sharing the top 3 things you need to know to create Facebook and Twitter Ads that convert.

Sarah Wykes Sarah Wykes

Twitter Facebook

How to Find and Grow a Targeted Twitter Following

How to Find and Grow a Targeted Twitter Following

Looking to connect with your targeted Twitter audience to give your brand a boost? These tips will help you grow the right Twitter following for your business!

Gareth O'Sullivan Gareth O'Sullivan

Social Media Tips Twitter

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Try it yourself
Post Planner

Solving social marketing