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27 Must-Follow Pages to Teach You How to Market on Instagram

Posted 29 September, 2014

27_Must-Follow_Pages_to_Teach_You_How_to_Market_on_Instagram-lshow to market on InstagramI don’t go a day without looking at Instagram.

It's super addictive!.. and I can't help but log in every single day.

And I'm not the only one.

There are over 200 million users on Instagram sharing over 60 million photos each day.

And YES, businesses can use their Instagram pages in very powerful ways.

Want some examples?

No problem. Check out these 27 amazing pages full of amazing ideas about how to market on Instagram.

27 Must-Follow Pages to Teach You How to Market on Instagram

1. Sabo Skirt

Sabo Skirt is a lifestyle brand with more than 1.1 million followers.

>> Click to Tweet

2. McDonald's

McDonald's has one of the most creative Instagram accounts on the web.

>> Click to Tweet

3. McGinness Works

It doesn't get more simple & clean.

>> Click to Tweet

4. Threadless

This company knows how to have fun.

>> Click to Tweet

5. SHREDZ Supplements

From tips of the day to feedback from customers, this company posts about it all.

>> Click to Tweet

6. Flavor God

This seasonings company is taking over Instagram by sharing tasty recipe ideas.

>> Click to Tweet

7. Able Ground

I don't know how they do it, but Able Ground makes me want to buy all their stuff on Instagram.

>> Click to Tweet

8. Humans of New York

Definitely the best storytellers anywhere on social media.

>> Click to Tweet

9. Julie's Kitchen

Follow this page & fall in love with food.

>> Click to Tweet

10. Brahmino

This page will teach you how to tell better stories with your photos.

>> Click to Tweet

11. Nike

Because, well... just do it!

>> Click to Tweet

12. lululemon athletica

Lululemon has a genuine, personal approach.

>> Click to Tweet

13. Quest Nutrition

Here you'll find great recipes in just 15 seconds.

>> Click to Tweet

14. Taco Bell

Taco Bell does a great job humanizing the company on Instagram.

>> Click to Tweet

15. Warby Parker

This glasses provider has built a powerful lifestyle brand on Instagram.

>> Click to Tweet

16. Starbucks

These photos will make you want coffee... now!

>> Click to Tweet

17. Happy Plugs

Great photos... posted every day!

>> Click to Tweet

18. Verve Coffee Roasters

All I can say about this page is... well done!

>> Click to Tweet

19. V-MODA

Instagram helps this company put a soft touch on the brand.

>> Click to Tweet

20. Sprinkles Cupcakes

Cupcakes come alive on this Instagram account.

>> Click to Tweet

21. Bookhou

This company uses beautiful photos to promote its products.

>> Click to Tweet

22. Red Bull

There's lots of action on this page.

>> Click to Tweet

23. Oreo

Nobody beats Oreo!

>> Click to Tweet

24. Top Shop

Lots of great behind-the-scenes shots.

>> Click to Tweet

25. Canva

Follow Canva to brush up on your design skills.

>> Click to Tweet

26. GoPro

GoPro cameras are amazing -- here's proof.

>> Click to Tweet

27. Post Planner

Yup! We're on Instagram, too! :)

>> Click to Tweet

Key Takeaways

On Instagram, you shouldn't always be trying to sell.

The most successful companies on Instagram use the social network to build communities & interact with followers.

They do this using photos that show:

  • Glimpses behind the scenes
  • Throwback Thursday or #tbt
  • Selfies
  • Stories
  • Customer testimonials

In fact, some of the pages listed in this article never try to push products at all on Instagram. Most of them just post photos of their products in use.

I know I've purchased items from some of these companies after seeing photos on Instagram. So their strategies work!

What about you? What businesses do you follow?

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