Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

7 Tactics for Writing the Best Facebook Posts *Every Time*

7 Tactics for Writing the Best Facebook Posts *Every Time*

7_Tactics_for_Writing_the_Best_Facebook_Posts_Every_Time-lsbest facebook postsI'm often asked... Aaron, what are your biggest pet peeves when it comes to Facebook?

Answer: I'm easily annoyed by bad descriptions on posts.

Especially those automated posts that only show a headline & link -- the ones that happen when people automate their blog feed.

I’m not against automation per se -- just lazy automation.

If you don’t take time to write a decent post, how can you expect your fans to click the link or read what you’ve written & shared?

Too many page owners believe that ANY article will get clicks & go viral. That just doesn’t happen.

The best way to get more people reading your stuff (and to boost your organic reach) is to make sure your description is strong.

Here are 7 ways to write the best Facebook posts -- every time.

7 Tactics for Writing the Best Facebook Posts *Every Time*

1. Personalize Your Posts

The best posts for marketing on Facebook are those that get personal.

Personalizing your descriptions makes them unique so they stand out in the news feed among all those boring headlines.

>> Click to Tweet <<

2. Tell Stories

Share a story!

People connect with you through stories. Tell fans about a personal experience or just explain why you shared the post.

For example:

3. Compelling Quotes

Do you ever get writer's block?

Perhaps sometimes you feel brain-dead after a hectic day at work. And coming up with cool stuff to post on Facebook isn't in the cards.

I’ve been there.

When I have a hard time thinking of something to post, I usually just snag a compelling quote from an article & use that to describe the link.

You know which passages will appeal most to your audience.

For example:

4. Ask Questions

A surefire way to get someone to engage with a post is to ask a question.

Questions raise curiosity & curiosity gets people to click.

>> Click to Tweet <<

For example:

5. Brief Remarks

Brevity is never a bad thing on Facebook. It's the "soul of wit", right?

Here Entrepreneur magazine keeps it brief:

6. Calls-to-Action

Use your Facebook posts to spur fans to action.

>> Click to Tweet <<

Ask them to:

  • Click a link
  • Read your post
  • Comment about the post

Like this:

7. Upvote-Inspired Method

Hopefully, you’re still with me -- because I saved my favorite tip for last.

I call this the "upvote-inspired" method. Use this technique to juice up lots of different Facebook posts.

It's easy -- just add an upvote to the description to get more people to click:

  • #4 is my favorite
  • I’ve tried #3 & it works
  • #6 will shock you
  • You won’t believe #9

Here's an example:

Summary

Basically, if you’re not putting effort into the descriptions on your posts, you shouldn't expect lots of engagement on your Facebook page.

The best page managers use a diverse mix of content & personalize every post.

Are any of my suggestions in your best practices arsenal?

What techniques do you rely on to get fans to Like, share & comment on your posts?

ViewHide comments (2)

The next post you should read

Check out these related posts
Facebook is Launching Job Opening Posts: Should LinkedIn be Worried?

Facebook is Launching Job Opening Posts: Should LinkedIn be Worried?

Facebook launches Job Opening Posts. Want to know how to leverage it in your business? Here's what it is, how to use it and why LinkedIn should be worried.

Svitlana Latysheva Svitlana Latysheva

Social Media News Facebook

The Most Important Facebook Updates You Need to Know About

The Most Important Facebook Updates You Need to Know About

Facebook’s News Feed Algorithm is constantly changing. Here you'll find the most important Facebook updates your business needs to know about in 2017.

Rebekah Radice Rebekah Radice

Social Media News Facebook Facebook Marketing Tips

Facebook Reactions Turn One Year Old: Why We Love to Hate Them

Facebook Reactions Turn One Year Old: Why We Love to Hate Them

Facebook Reactions turn one year old with 300 Billion Reactions used on Facebook posts. From "Haha," to "Wow" "Sad" to "Angry," here's why we love to hate them.

Svitlana Latysheva Svitlana Latysheva

Social Media News Facebook

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing