Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon Post Planeer Play Arrow Icon Post Planner Compose Icon Post Planner Scroll Down Icon Post Planner Mail Icon Post Planner Share Icon Post Planner Location Post Planner Mail Circle Icon
Begin for only $3 mo. 100% Satisfaction Guaranteed
Back to blog

The ONLY Facebook Strategy You Need to Survive Zuck's Algorithm Changes

The ONLY Facebook Strategy You Need to Survive Zuck's Algorithm Changes

The_ONLY_Facebook_Strategy_You_Need_to_Survive_Zucks_Algorithm_Changes-lsfacebook strategyOh, boy... Facebook has changed the news feed algorithm, again!

And this time they're targeting click-baiters.

Here's how Facebook explains it:

'Click-baiting' is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.

And here's how Facebook determines whether a post is click-bait:

One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.

In other words:

Got it?

This is why you're seeing fewer "you won't believe what happens next" posts in your news feed now.

Facebook wants to prevent shoddy content from taking over your feed. And it's working! Because I'm seeing much better posts than I did a few months ago!

Bottom line: you have to EARN a spot in the news feed these days.

How do you do that? It's actually not that hard.

The ONLY Facebook Strategy You Need to Survive Zuck's Algorithm Changes

The strategy I suggest consists of one main rule:

RULE #1: Post Natural Links With No Gimmicks

Zuckerberg & the Facebook crew obviously don't like gimmicky marketing.

It's why Like-gates were banned for Facebook contests -- because Facebook doesn't want people Liking pages just to win a prize.

Posts that ask fans to "Click Like" fall into the same category. They're gimmicky.

Remember, your Facebook strategy should include posts that look as natural as possible.

>> Click to Tweet <<

Like this one:


And not like this:


The best way to approach your Facebook marketing is to act human & market your products or services to people.

No more gimmicks & laziness!

Conclusion: Post Good Stuff!

High-quality content will always stand up against any algorithm changes Zuckerberg throws our way.

Why? Because high-quality content means a better user experience for Facebook users -- which is the #1 priority for Zuck & his team

This means you can secure your reach & engagement numbers by posting killer stuff. Facebook wants to provide users with the most relevant, entertaining, useful material possible.

So just post this kind of content. Post good stuff!

Then you won't have to adjust your content strategy every time a new algorithm changes take effect!

No Comments

Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Hi! Leaving so soon? Join over 276,000 users on Post Planner for just 10 CENTS A DAY!

Post Planner - Smart content gets results


*$3 per month billed annually

Yes, show me the money!

No thanks, I'm not interested in amazing results