Oh, boy... Facebook has changed the news feed algorithm, again!
And this time they're targeting click-baiters.
Here's how Facebook explains it:
'Click-baiting' is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about what they will see. Posts like these tend to get a lot of clicks, which means that these posts get shown to more people, and get shown higher up in News Feed.
And here's how Facebook determines whether a post is click-bait:
One way is to look at how long people spend reading an article away from Facebook. If people click on an article and spend time reading it, it suggests they clicked through to something valuable. If they click through to a link and then come straight back to Facebook, it suggests that they didn’t find something that they wanted. With this update we will start taking into account whether people tend to spend time away from Facebook after clicking a link, or whether they tend to come straight back to News Feed when we rank stories with links in them.
In other words:
- Awesome headline + valuable content = Good >> Click to Tweet
- Awesome headline + bad content = Click-bait! >> Click to Tweet
This is why you're seeing fewer "you won't believe what happens next" posts in your news feed now.
Facebook wants to prevent shoddy content from taking over your feed. And it's working! Because I'm seeing much better posts than I did a few months ago!
Bottom line: you have to EARN a spot in the news feed these days.
How do you do that? It's actually not that hard.
The ONLY Facebook Strategy You Need to Survive Zuck's Algorithm Changes
The strategy I suggest consists of one main rule:
RULE #1: Post Natural Links With No Gimmicks
Zuckerberg & the Facebook crew obviously don't like gimmicky marketing.
It's why Like-gates were banned for Facebook contests -- because Facebook doesn't want people Liking pages just to win a prize.
Posts that ask fans to "Click Like" fall into the same category. They're gimmicky.
Remember, your Facebook strategy should include posts that look as natural as possible.
>> Click to Tweet <<
Like this one:
And not like this:
The best way to approach your Facebook marketing is to act human & market your products or services to people.
No more gimmicks & laziness!
Conclusion: Post Good Stuff!
High-quality content will always stand up against any algorithm changes Zuckerberg throws our way.
Why? Because high-quality content means a better user experience for Facebook users -- which is the #1 priority for Zuck & his team
This means you can secure your reach & engagement numbers by posting killer stuff. Facebook wants to provide users with the most relevant, entertaining, useful material possible.
So just post this kind of content. Post good stuff!
Then you won't have to adjust your content strategy every time a new algorithm changes take effect!