Post Planner

From only $7 per month

GET STARTED NOW
Back to Blog

12 Businesses that Appear Human When Marketing on Facebook

Facebook Marketing Tips

12_Businesses_that_Appear_Human_When_Marketing_on_Facebook-lsmarketing with FacebookI love the idea of using stories & photos from REAL people when marketing on Facebook!

Remember: authenticity is key to standing out in an ever more crowded news feed.

Most businesses are battling to catch the attention of their fans -- and some companies have resisted showing a more human face.

The concerns I hear are that it's risky & that no one else is using posts that seem human.

So what?! It doesn't matter that nobody else is posting great content like that.

Be the first company in your industry who REALLY does it right!

There are businesses doing a great job humanizing their voice & tone on social media -- and these companies are some of my favorites.

To inspire you, I found posts from 12 pages that show strong examples of how YOU can apply these concepts when marketing on Facebook.

12 Businesses that Appear Human When Marketing on Facebook

1. Poppin

What I Like

Who says selling office supplies is boring?!

>> Click to Tweet

 

2. Marriott Hotels & Resorts

What I Like

Sharing a photo from a fan almost always works.

>> Click to Tweet

 

3. Hilton Hotels & Resorts

What I Like

Praising your customers is always a good idea.

>> Click to Tweet

 

4. Quest Nutrition

What I Like

The more the merrier, right?

>> Click to Tweet

 

5. Southwest Airlines

What I Like

You get extra points when you make somebody's day.

>> Click to Tweet

 

6. KLM

What I Like

Ask fans to contribute to your Facebook page.

>> Click to Tweet

 

Post by KLM.

7. LEGO

What I Like

Customers provide the best testimonials.

>> Click to Tweet

 

8. Duck Tape

What I Like

Do-it-yourselfers love Duck Tape.

>> Click to Tweet

 

9. Canva

What I Like

Let fans know when you have a special visitor.

>> Click to Tweet

 

10. ShortStack

What I Like

Show people your fun workplace.

>> Click to Tweet

 

11. Likeable Media

What I Like

Humor never hurts.

>> Click to Tweet

 

12. YOU!

What I Like

That you're open to new ideas. ;)

[Insert your Facebook post here]

PP

Summary

I hope you just got inspired to start showing the human side of your business.

Don’t try to do it all at once. Change takes time -- especially since the voice & tone of your posts might evolve.

Is there another business page that does a great job humanizing the company?

If so, please share about it in the comments below.

Aaron Lee
Aaron Lee

Aaron Lee is the Founder of AskAaronLee.com & ShortofHeight.com, a fashion blog that shares style for short men. Follow him on Twitter at @askaaronlee

X

I would have to pay thousands of dollars in ads to get the same results I get with Post Planner.

Kim Garst Kim Garst Boom! Social
Starting at $7 per month »

Triple your engagement for only 23 Cents a day!

Ready to dazzle your Fans & Followers?

Get Started Now

Enjoy our Pro app free for one profile

Facebook Marketing App