Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

6 Unbelievable Social Media Facts That Are Actually TRUE

6 Unbelievable Social Media Facts That Are Actually TRUE

6_Unbelievable_Social_Media_Facts_That_Are_Actually_TRUE-lssocial-media-statsAre you a numbers person?

I'm not -- but when I learn new social media stats, it always helps me with my Facebook marketing.

The stats often shock me -- some even make my head hurt!

And I needed 2 asprin after reading the social media stats in this killer infographic from Awareness Hub.

Wow!... Mind. Blown.

Here's a taste of the highlights:

  • 95% of wall posts on Facebook pages go unanswered by companies
    >> Click to Tweet
  • 40% of purchases made on social media will eventually come from Pinterest
    >> Click to Tweet
  • 20 minutes is the average time users spend per visit on Facebook
    >> Click to Tweet
  • 13% of users say content is why they follow most brands
    >> Click to Tweet
  • 32 billion search queries are submitted on Twitter each month
    >> Click to Tweet
  • 20 percent of daily search queries on Google haven't been tried before
    >> Click to Tweet

I broke down each stat before I jumped to the infographic.

6 Unbelievable Social Media Facts That Are Actually TRUE

1. 95% of wall posts on Facebook pages go unanswered by companies

social-media-statsWhut?!

This tells me that I'm not likely to get a reply when I post on someone's business page.

Unacceptable!... Granted, larger pages get tons of spam.

As a small business owner, if you can't respond each time someone posts on your page or you're getting bombarded by spam, consider not allowing users to post on your business page.

2. 40% of purchases made on social media will eventually come from Pinterest

social-media-statsSo that silly site my wife gets recipes & craft ideas from is going to claim a large piece of the sales pie?

Crazy!

I don't use Pinterest. Heck, I predicted the website would be gone in 6 months.

I was wrong!

Pinterest is the place to be if you're trying to sell on social media!

>> Click to Tweet <<

3. 20 minutes is the average time a user spends per visit on Facebook

social-media-statsThat's right, 20 minutes... PER VISIT!

Not per day.

Per visit!

That's a long time.

And there's a lot page owners can do to make sure their content is seen as often as possible in the news feed.

I recommend that you post a lot!

The news feed moves quickly & your posts die fast!

I think the lifespan of most Facebook posts is about 2 hours. You must post a lot to stay top of mind!

4. 13% of users say content is why they follow most brands

social-media-statsThe phrase "Content is King" is becoming an ugly cliche.

Social Fresh's Jason Keath even wants to ban the phrase from his conferences:

But the concept behind "Content is King" holds true. Most Post Planner customers find us through our content -- not catchy Facebook ads. ;)

People trust the experts & want to do business with those they trust.

For a small business owner, this means consistently creating original content so you become a "go-to" resource in your industry.

5. 32 billion search queries submitted on Twitter each month

That's a lot of searches!!!

More than Bing & Yahoo combined.

And depending on your business, Twitter can be a goldmine for finding new customers!

Use monitoring tools like TweetDeck to quickly see posts from others that could lead to new sales.

social-media-stats

 

TweetDeck also helps you see what others say about your brand & competition on Twitter. Tweak your keywords until you find the right stream.

6. 20 percent of daily search queries on Google are new

social-media-statsThis is the most amazing stat on the list!

I'm surprised every phrase out there hasn't been typed into Google at least once.

Business owners should improve their SEO (search engine optimization) so their websites show up in the search results for even obscure keywords & phrases.

Mind. Blown.

Did these stats surprise you as much as they did me?

The Pinterest & Google stuff is stunning!

Here's the full infographic for you to pin & share!

social-media-stats

ViewHide comment (1)

Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Boost your social IQ with our Starter plan
for only $3 per month *

Post Planner - Smart content gets results

Smart content gets results

* Billed annually
Discount reflected with Coupon Code: 6START17

Yes, I want to post smart content

No thanks, I'll keep on doing what I'm doing