Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon Post Planeer Play Arrow Icon Post Planner Compose Icon Post Planner Scroll Down Icon Post Planner Mail Icon Post Planner Share Icon Post Planner Location Post Planner Mail Circle Icon
Begin for only $3 mo. 100% Satisfaction Guaranteed
Back to blog

Here's What the New Twitter Profile Design REALLY Means for You

Here's What the New Twitter Profile Design REALLY Means for You

Heres_What_the_New_Twitter_Profile_Design_REALLY_Means_for_You-lsnew twitter profile designHave you seen the new Twitter profile design?

It’s getting mixed reviews.

Critics call the re-design a "facebookification" of Twitter.

I disagree.

Yes, Twitter now has:

  • new "cover photo-ish" header images
  • square profile photo in bottom left of header image

But this doesn’t mean the social network copied Facebook.

And whether they did or not, Facebook & Twitter are still very different.

>> Click to Tweet <<

With the redesign, I believe Twitter is trying to be more like the popular Chinese social network, Sina Weibo.

Here's an example of a Sina Weibo profile:


After all, Sina Weibo boasts some impressive numbers:

  • 60 million daily users
  • 130 million monthly users

Compare that to Twitter:

  • 100 million daily users
  • 215 million monthly users
  • 500 million tweets per day

So how could the new Twitter profile design impact these numbers?

What the New Twitter Profile Design Means for You

For starters, here are the new features possibly coming to Twitter:

  • Pin-to-top Tweets
  • Tweet filtering
  • Upload 2 photos
  • Emoticons
  • Web notifications

Despite these cool new features, I question whether the new Twitter profile is staying true to the "focus on mobile" philosophy we've all been hearing about.

It doesn't surprise me that Twitter has its sights set on mobile. Check out these numbers from 2013:

  • 76% of Twitter active users were on mobile
  • Mobile advertising accounted for more than 75% of Twitter's total advertising revenue

With the new profile, does Twitter hope users spend more time on their desktop computers?

>> Click to Tweet <<

The Bad News

According to the book "Hatching Twitter", only a small number of people ever visit Twitter profiles.

And even with the redesign, I still see a pop-up window when I click someone's name -- instead of being taken directly to their profile page.

Why do I need to visit a profile if I can find everything I need in that pop-up?


What I Think of the Redesign

Here's what it looks like:



The new Twitter profile design may look nice, but we can't ignore the elephant in the room:

Twitter's real strength is mobile.

>> Click to Tweet <<

C'mon! 76% of Twitter users are on mobile.

Will the new Twitter profile get some of these people back to their desktop? Who knows.

Will you need to change your Twitter marketing strategy moving forward? Probably not.

Just add a beautiful Twitter header image to your page.

If you need some ideas, here are some tips for Facebook cover photos that you could easily apply to Twitter:

Will Twitter Engagement Increase?

If no one visits your profile, your level of engagement on Twitter won't really change with the redesign.

The new Twitter profile is fine, but how the social network will integrate the changes into day-to-day use remains to be seen.

I'm thinking the redesign won't prove all that significant.

What do you think of the new Twitter profile? I'd love to hear your thoughts in the comments below.

No Comments

Kim Garst

Want more tips like this straight to your mailbox?

The folks at Post Planner will show you how for free.

We won't spam you.
Post Planner

Solving social marketing

Hi! Leaving so soon? Join over 276,000 users on Post Planner for just 10 CENTS A DAY!

Post Planner - Smart content gets results


*$3 per month billed annually

Yes, show me the money!

No thanks, I'm not interested in amazing results