Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon
Get started now
Back to blog

Here's the Easiest 3-Step Social Media Marketing Guide You've Ever Seen

Here's the Easiest 3-Step Social Media Marketing Guide You've Ever Seen

Heres_the_Easiest_3-Step_Social_Media_Marketing_Guide_Youve_Ever_Seen-lssocial media marketing guideAs a business, you can't ignore social media marketing.

It can seem overwhelming at times, yes -- especially if you're just getting started.

But don't worry!.. it's not as complicated as it seems.

In this post, I'll give you an easy 3-step social media marketing guide.

It will show you how to get started on the social platforms that will work best for you.

You'll learn how to:

  1. Pick a platform
  2. Create a consistent posting strategy
  3. Take a few risks ;)

>> Click to Tweet <<

The Easiest 3-Step Social Media Marketing Guide You've Ever Seen

1. Pick a Platform

social-media-marketing-guideEvery social media website is different & you have to decide which platform will work best for your business.

That's the first step to getting started with social media marketing.

Not every business needs to have a Facebook page!

>> Click to Tweet <<

Many businesses end up spinning their wheels on Facebook. Some get so frustrated that they just give up.

Twitter, Instagram, Pinterest or YouTube might work better for you.

Focus on one social platform for 3 months to get an idea if that's the right audience for your business. You may need to try a couple different platforms before deciding which is best for your marketing objectives.

For example, my uncle runs a funeral home. They have a Facebook page -- but rarely post.

And updates from funeral homes probably aren't what most people want to see in their news feed (although their page has 65 check-ins!).

Google+ might be a better place for a business like that, which is focused on local customers & local search results.

Once you decide which social media platform to focus on first, become an expert on that platform before expanding to 2 or 3 other social networks.

Businesses that are new to social media sometimes make the mistake of trying to do too much too soon -- and they end up not doing anything very well.

2. Be Consistent

social-media-marketing-guideOnce you've decided where to set up, it's time to post!

Get ready to work. If you're not prepared to post regularly on social media, your business shouldn't be in the space.

The worst thing you can do is start a Facebook page, get a few hundred Likes, post for a few weeks & then not return to the page for the next 3 months.

Don't do it!

It's a lot harder to revive an abandoned page than to start fresh with your social media marketing at the optimal time.

Create a posting schedule or content calendar -- and stick to it!

If you want to post twice a day, plan the posts in advance & use a scheduling tool like Post Planner to automatically publish the content when you want it to appear on your page.

This will help those who follow your page get accustomed to regular posts. If you publish great content, your fans will return again & again.

The amount of interaction on your page will also increase if you post entertaining content that makes people want to engage.

And make sure to interact with those who share & comment on your posts.

3. Take Risks!

social-media-marketing-guideOn social media, you don't aways have to talk business.

Your audience must be entertained if you expect them to connect with your company online.

Post extraordinary photos, funny memes & controversial topics that'll get people talking.

I used Post Planner's Viral Photos tool to find the silly image below.

Did I know that over 100 thousand people would share it?

No.... but the post has now reached over 10 million people!


Take a risk!

The results might surprise you.

Take it Slow

These 3 steps will make it easy for you to get started on social media.

Just remember to take it slow.

And if you have questions, please post them in the comments below and I'll do my best to answer. :)

No Comments

The next post you should read

Check out these related posts
How to Increase Facebook Content Shareability in 7 Easy Steps

How to Increase Facebook Content Shareability in 7 Easy Steps

Want to reach more people on Facebook? Learn How to Increase Facebook Content Shareability in 7 Easy Steps!

Brandon Leibowitz Brandon Leibowitz

Social Media Tips Facebook Tripling Your Engagement

Facebook Business Manager Essentials: How to Get Started

Facebook Business Manager Essentials: How to Get Started

Don't know how to use the Facebook Business Manager? Here's your guide to getting started!

Svitlana Latysheva Svitlana Latysheva

Getting Started Facebook

How to Find Great Content to Share on Twitter (and Get More Followers)

How to Find Great Content to Share on Twitter (and Get More Followers)

Want to get more out of Twitter for your business? This is exactly how to curate, create and find great content to share on Twitter and get more followers.

Mike Allton Mike Allton

Social Media Tips Twitter

Post Planner

Solving social marketing