Have you heard the rumors about Facebook videos?
I've been testing them a lot on my pages -- and the results are impressive!
I'm not talking about YouTube links shared on Facebook. I'm talking about uploading a video file directly to your page -- as a Facebook video.
In this article, I'll present Facebook case studies for:
- 2 small local pages
- my own page
- a larger page of a former member of the band Chicago
I wanted to test videos on a variety of pages -- and these 4 provided a nice mix.
I'll illustrate how video increased reach, clicks, Likes, comments & shares by showing you the raw data from actual Facebook Insights.
Once you see this data, you'll agree that videos are going crazy on Facebook right now!
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These 4 Examples Prove That Facebook Videos are CRUSHING IT Right Now!
Now before we check out the stats, here's what each color means in Facebook Insights:
Now let's look at the 4 case studies to see if posting videos is the right move for your Facebook page.
Case Study #1: LearningRx
This is a local business with about 650 fans.
The example below shows 5 posts. One was a video I paid to promote.
Typical Reach and Engagement on Posts
- Reach: 70-100
- Engagement: 5-10 Likes & comments
Video Post
- Reach: Organic -- 946
- Reach: Paid ($15) -- 4,500
- Engagement: Over 200 clicks/Likes/comments/shares
What the Numbers Tell Us
- Videos can get 9x the normal reach on this page
- Boosted video post reached 4,500 people!
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Case Study #2: Lakeville Orthodontics
This is a local business with about 1,000 fans.
Here are the stats for a video upload vs. an image:
Typical Reach and Engagement on Posts
- Reach: 50-100
- Engagement: 5-10 Likes & comments
Video Post
- Reach: 257
- Engagement: 34 clicks/Likes/comments/shares
What the Numbers Tell Us
- Uploading a video doubled the reach on the page
- The video received 3x the normal engagement!
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Case Study #3: Bill Champlin
This is a musician page with about 8,500 fans.
Two of these posts were videos uploaded to Facebook:
Typical Reach and Engagement on Posts
- Reach: 3,000-4,000
- Engagement: 300-500 Likes & comments
Video Post
- Reach: 6,700-8,800
- Engagement: 1,000-1,600 clicks/Likes/comments/shares
What the Numbers Tell Us
- Reach doubled when a video was uploaded to the page
- Video post received 3x the normal engagement
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Case Study #4: Janet E Johnson
My page has about 3,000 fans.
I uploaded videos at 3 different times:
Typical Reach and Engagement on Posts
- Reach: 100+
- Engagement: 5+ Likes & comments
Video Post
- Reach: 709
- Engagement: 66 clicks/Likes/comments/shares
What the Numbers Tell Us
- Reach on my page increased by 7x when I posted a video
- The video received 6x the normal engagement!
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Conclusion
On all 4 of the above pages, posting videos increased the reach & engagement BIG TIME!
Which means you should definitely try more videos when deciding what to post on Facebook.
Are you're already posting videos on your page?
How's it working out? I’d love to hear about your results in the comments below!
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