If there's one thing today's online citizens want -- it's "Faster!"
If there's another, it's "Easier!"
May I share something that has the potential to make a huge difference in the numbers of shares, likes and comments on your Page?
Give your audience what they want!
When you post visuals, you're delivering content that can be consumed QUICKLY and EASILY.
In this post, I’ll share tested and proven visual content suggestions you can put to use right away.
Are you ready?
Ten Visual Marketing Ideas for Maximum Facebook Impact
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1. Personal posts
On Facebook, it’s all about being personal. Facebook users want content they can relate to.
One of our customers said her engagement figures skyrocketed when she began using personal posts on her page.
I had a similar experience when I posted a personal photo of my own: It brought in over 400 likes!
2. Quote posts
Quotes can speak deeply to people and can touch many different demographics at once.
Add a quote to a beautiful, inspiring background and you've got winning visual content.
Quote posts can be inspirational, funny, true -- or even be your own quotes. Use Canva or WordSwag to make them unique and brand them as your own.
3. Lifestyle posts
These are posts that ‘sell’ your products without looking like an ad. These posts make people go “I want THAT in my life!”.
Instead of SELLING the product, lifestyle posts SHOW how your lifestyle can be affected or reflected by the product.
Here's an example from Sabo Skirt.
4. Humorous posts
Humor is contagious. It works especially well on Facebook.
People don’t go to Facebook to buy right away. It’s not in their mindset to do so.
They go there to relax.
5. Video posts
Fun fact: There are over 4 BILLION video views per DAY on Facebook. If you wanted to count that high, starting right now, you wouldn't finish counting for about 380 years!
Shoot behind-the-scenes videos? You bet!
Videos are a natural for adding some fun to your Facebook posts. For example, check this video from our friends at Simply Measured:
Ever wonder what happens behind the scenes at the Simply Measured studios? Laughs, lots of them.Posted by Simply Measured on Tuesday, July 14, 2015
6. Meme posts
Memes are often familiar images with different captions.
Meme posts work because the image recognition draws immediate attention.
They can be a powerful way to build share volume.
7. Cartoon posts
Cartoons aren’t just for kids!
If someone tries to convince you otherwise, don’t be friends with them.
Cartoons work because they are visually striking and clearly identifiable.
8. Trending topic posts
Since your fans are likely to talk about the newest buzz on Facebook, that means your post will show up on their News Feed too.
Join in and build a discussion with them.
You can share visuals from that recent awards gala, the big football game or that shocking celebrity announcement.
9. Data/statistical infographics
Infographics and data tables take advantage of our brain's ability to digest visual information.
They allow us to absorb maximum info in minimum time.
Many people won't stop to read, but will stop to interpret data (then read).
Quizzes and puzzles are fun! I’m pretty much addicted to them.
They work because people want to share that they know the answers.
For example, this post drew 592 comments and over 3,000 shares:
Summing up: Ten Visual Marketing Ideas for Maximum Facebook Impact
Images can help you break through the noise and get engagement from your audience. That's my experience.
What do you think?
Will we soon reach a saturation point where people get tired of quote graphics and video clips?
Or have they barely begun to take off?
Your comments are absolutely welcome.