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How to Use Facebook's Call-to-Action Button to Bring In the Benjamins

Posted 05 January, 2015

How_to_Use_Facebooks_NEW_Call-to-Action_Button_to_Bring_In_the_Benjaminsfacebook call-to-action buttonYes, yes, yes -- everyone and their mom is complaining about the non-stop changes to Facebook!

But smart marketers know complaints get you nowhere.

Instead, they look for creative, agile ways to be successful.

Like the Facebook Call-to-Action button on pages!!

The button is one of Facebook's coolest new tools for page managers -- and it’s a winner!

According to Facebook:

Page admins can select from a group of call-to-action buttons — like Shop Now or Sign Up — to add to the top of their Page.

Let’s take a look at Facebook's Call-to-Action features so you can feel good about adding it to your own page!

Whoa! Here’s how @PegFitzpatrick is using Facebook's Call-to-Action button to blow up her book sales! @PostPlanner http://bit.ly/1Aigp73Click to Tweet

How to Use Facebook's Call-to-Action Button to Bring In the Benjamins

Facebook provides 7 calls-to-action you can use on your button. They include:

  1. Book Now
  2. Contact Us
  3. Use App
  4. Play Game
  5. Shop Now
  6. Sign Up
  7. Watch Video

Here's what the Call-to-Action button looks like on your page (Facebook provides stats in the sidebar for how many people click the button):


You can easily edit your Call-to-Action button by clicking it to access this drop-down menu:


Use your Call-to-Action button to link anywhere you’d like to drive traffic.

For example, I used the "Shop Now" call-to-action to link to my book website.

What’s the smartest CTA for your marketing objectives?

You'll have to decide that. But you can definitely use different calls-to-action at different times to add variety to your business page.

call-to-action button

On my cover photo, I used text and an arrow to call attention to my Call-to-Action button.

Dollar Shave Club created this sharp landing page for their Facebook Call-to-Action button.

call-to-action button


Now that you understand the basics, here are some ideas for calls-to-action that could help drive traffic to your website and boost your bottom line:

  • Book Now *for consulting calls or intro appointments*
  • Contact Us *for brick-and-mortar businesses to grab local customers*
  • Shop Now *for any service company or to drive traffic to your Etsy business*
  • Sign Up *to grow your essential email list (this should be your default!)*
  • Watch Video *could be the gold-standard choice to tell your story*

You'll also need an awesome Facebook cover photo if you expect your Call-to-Action button to be successful.

Here are some tips for creating winning Facebook cover images every time:

  1. Keep your page fresh by changing your cover at least once a month.
  2. Use this great social media real estate to share your latest marketing campaign.
  3. Create collages of user generated content to feature your Facebook fans.
  4. Click the cover photo after you load it and add a description with text & a relevant link.
  5. Be creative but not overly promotional.

What ways can you think of to use your Facebook Call-to-Action button?

I’d love to hear them in the comments below!

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