Nothing gets social media marketers more riled up than Facebook changing its algorithm.
Well, it happened again recently -- and if you haven't heard about the latest update, this podcast is for you.
Post Planner blogger Scott Ayres breaks down the update & explains what your business can do to survive the changes.
You'll get the skinny from Scott on the recent algorithm updates & why pages that try to game the algorithm are doing it wrong.
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Scott also explains what you can do to capitalize on the changes & why frustrated page managers shouldn't ditch Facebook just yet.
Enjoy!
How to Survive Facebook's Latest Algorithm Changes [Podcast]
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There were about a dozen major algorithm changes over the past year. And the latest update has 2 main parts:
- Increasing importance for Trending Topics
- Increasing visibility for posts that are engaged with quickly
In this episode, you'll learn about:
- the details of Facebook's latest algorithm changes
- why Facebook marketers seem to hate algorithm changes
- how posts about trending news topics will get top billing in the Facebook news feed
- why you shouldn't try to artificially game the algorithm with posts about trending topics
- how posts with lots of immediate Facebook engagement will rank better in the news feed
- how Facebook may be placing higher priority on important & popular news stories
- how Facebook may be mimicking Twitter with its trending topics feature
- why page managers try to game the algorithm
- why Facebook works well for local businesses
- how your business page can survive algorithm changes
- how you need to run Facebook ads to build a solid fan base
- how algorithm changes improve Facebook for users
- why reach is better on Facebook than Twitter or Google+
- why algorithm changes are not for Facebook marketers
- some of the most significant algorithm changes of the past year
- when Facebook started discussing the algorithm publicly
- big trending news stories from the past
- why some posts get prime news feed real estate
- how page managers have responded to the latest algorithm changes
- why strong content is still the best way to deal with a changing news feed
- how posts about trending topics get 6% more engagement on Facebook
- how to find good Facebook posts
Post Planner blog post links from this episode:
- The Facebook Algorithm Changes, AGAIN!.. Here's the Scoop
- What Upworthy’s Plight Taught Me About Surviving the Facebook Algorithm
- How I Spent $20 on Boosted Posts and Generated $2,400 in Sales
- 8 Facebook Status Ideas that will Improve your EdgeRank [Infographic]
- Tips from 13 Experts on How to Use Hashtags on Facebook
Other interesting mentions:
- News Feed FYI: Showing More Timely Stories from Friends and Pages
- The Apple iPhone 6 Plus 'BendGate' Is Already Out of Control
- Post Planner post about #bendgate
- Robert Scoble get lots of engagement on his profile
- Text updates were the hot thing a year ago
- Link updates now get lots of engagement
- Facebook bans Click-baiting
- Posts about trending topics get 6% more engagement
- For fun: Bill & Ted 3
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