Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon
Get started now
Back to blog

Facebook Page vs. Profile: Which is Better for Your Personal Brand?

Facebook Page vs. Profile: Which is Better for Your Personal Brand?

Facebook_Page_vs._Profile_Which_is_Better_for_Your_Personal_Brand-lsfacebook page vs. profileAre you trying to build a powerful personal brand?

Branding YOURSELF is important because it emphasizes:

  • who you are
  • your skills
  • what you have to offer

This creates credibility & trust!

We’re lucky to live in an era of social media where we can leverage platforms like Facebook to brand ourselves for practically nothing.

And there are 2 primary ways to go about branding yourself on Facebook:

  1. Facebook Profile
  2. Facebook Page

Pages & profiles have their own pros & cons when it comes to branding. For this post, I made a list (and I kept score as I went along).

Any guesses about which side came out on top?

Facebook Page vs. Profile: Which is Better for Your Personal Brand?

>> Click to Tweet <<

1. Organic Reach

Organic reach on profiles is wayyyyyy higher than the reach on pages. The news feed algorithm tends to show more posts from profiles than from Facebook pages.

And the reach on this profile post was strong:

facebook-page-vs.-profile

Profiles win this round by knockout!

Score: 1-0

2. Paid Reach

Facebook profiles no longer have access to advertising & paid reach.

>> Click to Tweet <<

On a page, you can purchase ads & pay to boost posts to reach entirely new audiences.

Pages win this round without even trying!

Score: 1-1

3. Fans vs. Friends

You must invite users to Like your page & buy Facebook ads to reach more potential fans.

With a profile, it's much easier to connect with like-minded folks.

>> Click to Tweet <<

You can engage with people in groups or add them as Facebook friends. You can even follow some profiles without officially connecting.

Profiles get the decision this round!

Score 2-1

4. Analytics

Since there are no Insights for profiles -- pages win again!

facebook-page-vs.-profile

Score 2-2

5. Professionalism

Which is more professional: a page or profile? The answer comes down to personal preference.

Pages only impress when they're robust... in content & fan base.

>> Click to Tweet <<

A page with just a few fans & no engagement can do more harm than good to your personal brand. And profiles make it easier to get reach & engagement.

This round is a tie!

Score: 2-2

6. Scheduling

Pages win since Facebook doesn't have scheduling on profiles.

Score 2-3

(Use Post Planner to schedule profile updates for free)

7. SEO

Since profiles & pages are indexed by search engines... this round is a tie!

Score 2-3

8. Expanding Your Presence

facebook-page-vs.-profileA profile lets you go everywhere on Facebook... groups, pages, you name it!

>> Click to Tweet <<

And a profile makes it easier to connect with real people, which helps grow your personal brand.

You can use your page to comment on other pages, but you can't comment as your page on profiles or in groups.

Profiles take this round in a landslide!

Score 3-3

Conclusion

With a 3-3 tie, it all comes down to what you’re trying to accomplish on Facebook.

Many people are ditching their Facebook pages in favor of profiles. And Chris Brogan said his Facebook profile is one of the best places to generate engagement & leads.

 

>> Click to Tweet <<

Engagement is key to creating a personal brand & your Facebook profile is one of the best places to network on the planet. When it comes to personal branding, a profile is the only way to go!

ViewHide comments (2)

The next post you should read

Check out these related posts
How to Optimize Your Facebook Marketing for SEO

How to Optimize Your Facebook Marketing for SEO

Looking to boost your Facebook visibility? Here are the most effective ways to optimize your Facebook page and get it seen.

Shane Barker Shane Barker

Social Media Tips Facebook

How to Improve Social Media Engagement for Small Business [Case Study]

How to Improve Social Media Engagement for Small Business [Case Study]

Want to level up your marketing results? This small business case study will show you everything you need to know to vastly improve social media engagement.

Rebekah Radice Rebekah Radice

Social Media Tips Twitter Facebook

How to Conquer Facebook Marketing for Your Business [Ebook]

How to Conquer Facebook Marketing for Your Business [Ebook]

Need a better Facebook marketing strategy? We're sharing a step-by-step formula to growing your business with Facebook.

Svitlana Latysheva Svitlana Latysheva

Facebook

Post Planner

Solving social marketing