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Fix Your Facebook Page with This Simple Operation [Infographic]

Facebook Facebook Marketing Tips

Fix_Your_Facebook_Page_with_This_Simple_Operationfacebook-page-operationRemember the shear panic you felt when the buzzer went off in the old "Operation" game?

I know I do -- still scares me to this day!

And I could never get the dang "spare ribs" out without hearing that buzzer!

I bring this up because I have some ideas I want to share with you -- ideas I pulled from the folks at Socially Stacked.

Fix Your Facebook Page w/ a Simple "Operation"

Below are the key takeaways -- along with some embellishments of my own!

Get Seen: Use Your Cover Photo

  • Express something important about your brand
  • Include a clear call to action (yes this is allowed now!)
  • Remember: a news feed story shows to fans when you add a new cover
  • Include a URL in the description whenever you change your cover photo

Get Smarter: Utilize Insights

  • Check your Insights at least once per month
  • Monitor to see what posts are performing best
  • Leverage Insights for Ad targeting

Stand Out: Enhance Status Updates

Define Your Style: Have a Personality

  • Educate all page admins on the communication style of your page
  • Decide on a tone - fun, funny, informational, journalistic, etc.
  • Be consistent

Be Mobile: Always Be Accessible

  • More than half of Facebook users access FB on mobile only
  • Ensure your page's 3rd party apps are accessible on mobile
  • Shortstack recommends using QR codes (personally I think these are dead, but I may be wrong)

Get Engaged: Build Your Tribe

  • Engage with all messages, notifications & comments
  • Like your fans comments
  • Respond to all questions -- even criticism
  • Call fans by first name when responding
  • Leave negative feedback on your page so others can see how you respond

Get Stronger: Feature Your Best Apps

  • Make sure only your most important 3 apps show on your Timeline
  • Use a Call to Action in your app thumbnail
  • Keep apps up-to-date & relevant

Get There Faster: Utilize Facebook Ads

  • Target users with ads to gain interested fans
  • Use Sponsored Stories & Promoted Posts wisely
  • Learn to use Power Editor (only for Advances users)

Don't Forget The Details: Leverage the About Section

  • List your url first -- you don't need the 'http://'
  • Fill out completely
  • Be keyword mindful
  • This is your "Elevator Pitch" -- use the space wisely

Be Flexible: Swap out your Profile Photo

  • Shortstack recommends changing the profile photo to reflect the seasons (only do this if you are good at graphics -- otherwise leave it)
  • Complement your cover photo -- be consistent with your branding


Scott Ayres
Scott Ayres

Co-author of Facebook All-In-One for Dummies and "Ambassador of Awesome" at Post Planner, Scott became addicted to social media before even MySpace (the first time around!). Scott handles training for the Post Planner app as well as Customer Support, Blogging and Social Media. He's been married for 21 years and has 3 kiddos who are his world! Connect with him on Facebook and Twitter.



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