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How I Use Current Events to Get More Facebook Engagement

Posted 17 May, 2014

How_I_Use_Current_Events_to_Get_More_Facebook_Engagement-lsget more facebook engagementPeople often ask me:

What's the best way to get more Facebook engagement?

When I hear questions like this come up again & again, I know it's time to write a blog post.

For example, last week I wrote about how important it is to be personal -- and how authenticity can help expand your Facebook reach.

Today I have tips that will help you get more engagement from your Facebook fans.

Don't worry if you're a beginner -- these advanced Facebook marketing strategies work great for pages of any size.

How I Use Current Events to Get More Facebook Engagement

The trick here is knowing which current events are most relevant to your fans.

A once-a-year event like the Super Bowl is huge, of course.

But major events aren't the only stories you can post about during the year.

Too many businesses focus on only a few high-profile events while ignoring the rest of the calendar.

Why You Should Care

Why should you post about current events on your Facebook page?

The main reason is they are the stories your fans are already talking about!

>> Click to Tweet <<

Basically, your fans are likely to engage with pages that post about topics that interest them

And many of your competitors probably don't post about current events very often.

Remember, the more relevant & timely the post -- the more likely it'll be seen by your fans.

Use these tricks to capitalize on current events:

1. Holidays

After researching several industries to find their most viral posts, I discovered that some of the most popular images ever posted on Facebook related to holidays.

>> Click to Tweet <<

Businesses of all sizes post holiday-themed content to get more Facebook engagement.

Mainly because it's so easy to come up with post ideas -- since holidays are often a feel-good time of year.

Here are some holiday-related Facebook status ideas:

  • simple wish
  • engaging question
  • fun holiday fact
  • ways to use your product or service

One of Walmart's most popular photos was posted during Easter:



Create awesome content for holidays like these:

  • Independence Day
  • Labor Day
  • Thanksgiving Day
  • Christmas
  • Mother's Day
  • Father's Day
  • New Year's Day
  • Halloween
  • Easter
  • Hanukkah

Heck, even just celebrating the arrival of a weekend might go over well with your fans.

2. Special events

Pay attention also to those newsworthy special events that happen just once a year.

Stuff like:

  • Super Bowl
  • Cinco de Mayo
  • Academy Awards
  • Grammy Awards
  • Miss Universe
  • St. Patrick's Day


The photo above was a recent Cinco de Mayo post.

The funny image was shared more than 2,600 times!

3. Special interest

Special interest events are happenings that may not be popular with the mainstream, but are of great importance to your fans.

>> Click to Tweet <<


Celebrations like:

  • International Coffee Day
  • Star Wars Day
  • Movember

Your fans might be interested in a new movie release or a TV show that's ending.



Learn about the interests of your fans so you can celebrate with them on these special days.

Pool Supply World was savvy enough to post about the sad Batman meme as the image was trending in social media.


Key Takeaway

I hope these examples inspired you.

Relevance is key to any post -- and what better way to stay relevant than post about timely events in the news?

So what about you?

Do you have any other tips for leveraging current events on a Facebook page?

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