Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

Is THIS the New Best Way to Reach More People on Facebook?

Is THIS the New Best Way to Reach More People on Facebook?

Is_THIS_the_New_Best_Way_to_Reach_More_People_on_Facebook-lsbest way to reach more people on FacebookDo you want more of your fans to see your Facebook posts in the news feed?

If so, you should learn as much as possible about Facebook’s news feed algorithm.

No one knows exactly how the algorithm works -- and what factors are considered when content is ranked.

>> Click to Tweet <<

That said, Business Insider recently had a fascinating piece about the news feed algorithm.

Here's a passage from the article:

The feed has become over run with all sorts of content and Facebook uses an algorithm to manage it.

But, no algorithm is perfect.

CEO Mark Zuckerberg found this out when the top story in his feed was a co-worker’s birthday. At the same time, his niece had been born.

According to a new Steven Levy story in Wired, when Zuckerberg saw his co-worker’s birthday ranking ahead of his niece’s birth, he asked for a tweak to Facebook’s News Feed algorithm.

The tweak was that if the word “congratulations” is in the comments, a post gets a boost.

Is THIS the New Best Way to Reach More People on Facebook?

The Business Insider article was about a tweak to the news feed algorithm regarding the word "congratulations" -- and how that word in the comments might be the best way to reach more people on Facebook.

If this is true, then sharing important moments & milestones on Facebook might now be the key to getting more engagement on your posts.

>> Click to Tweet <<

Think about it -- why else would Facebook create a video to showcase your important moments from the past few years?

Facebook has even asked businesses to add "Milestones" to their fan pages.

Takeaway: Post More Milestones

Your content might now get ranked higher in the news feed if someone congratulates you on a post. Apparently, there are important moments in your life that Facebook wants to make sure your friends & fans don’t miss.

I’ve seen it first-hand.

I recently changed jobs & more than 200 people Liked the post when I told friends about the change on my Timeline.

More than 90 people commented, and it was one of my most viral posts I ever published on Facebook.

This goes along with something I've often stressed: the importance of adding a personal touch to your content.

You basically can't go wrong if you create Facebook posts about:

  • Engagements
  • Graduations
  • New babies
  • Weddings
  • Birthdays
  • Awards & recognition
  • New products
  • Holidays

In my opinion, more pages should share about personal events & the important things that happen in the lives of their owners & employees.

I recommend ditching that "professional image" in favor of a more personal, conversational tone.

>> Click to Tweet <<

Looking at the most viral photos from Facebook's top 50 brands, some of the most popular images were about new products that were launched -- often a great moment for a company & its customers.

Before-and-after shots (always important milestones) were the most shared photos from some of the most popular fitness pages on Facebook.

Even the most viral photos from teams in the NFL recognized birthdays, new logos, etc. -- special moments for football fans everywhere.

Takeaway: Be More Personal!

Remember, it’s not about gaming the news feed or fooling Facebook by trying to get people to congratulate you.

Of course, marketers will try -- but Facebook isn't dumb.

You can’t fake authenticity! People will congratulate you when they feel your post is genuine.

>> Click to Tweet <<

Facebook wants users to be personal, approachable & to share their stories.

So be authentic! This is, after all -- a social network.

                    12 Secret Facebook Features Every Marketer Should Be Using            

No Comments

The next post you should read

Check out these related posts
Facebook Changes How Video Ranks in the News Feed (Algorithm Update)

Facebook Changes How Video Ranks in the News Feed (Algorithm Update)

The latest Facebook Algorithm update changes how video ranks in the News Feed. What does this mean to you? Learn why Facebook video completion rate matters.

Rebekah Radice Rebekah Radice

Facebook Facebook Marketing Tips

The 9 Types of Social Media Content You Need to Use

The 9 Types of Social Media Content You Need to Use

Ever wonder what type of content you should share on social media? Grab these ideas! 9 awesome types of social media content you can start using today.

Gareth O'Sullivan Gareth O'Sullivan

Social Media Tips Content Marketing

The Most Important Facebook Updates You Need to Know About

The Most Important Facebook Updates You Need to Know About

Facebook’s News Feed Algorithm is constantly changing. Here you'll find the most important Facebook updates your business needs to know about in 2017.

Rebekah Radice Rebekah Radice

Social Media News Facebook Facebook Marketing Tips

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing