Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Arrow Up Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon Post Planner Video Icon Post Planner Calendar Icon Post Planner Shuffle Icon Post Planner Cash Icon Post Planner Video Guide Icon Post Planner Webinar Icon
Get started for $9 mo. 100% Satisfaction Guaranteed
Back to blog

How to Become a Social Media Manager in 6 Simple Steps

How to Become a Social Media Manager in 6 Simple Steps

How_to_Become_a_Social_Media_Manager_in_6_Simple_Steps-lshow to become a social media managerWant to become a social media manager or community manager?

Not sure exactly what that entails?

Most social media marketers help businesses grow their online communities.

This usually includes:

  • writing and scheduling posts
  • running ads
  • replying to fans
  • creating graphics

Your duties as a community manager or social media manager will most likely depend on your job description, time, budget and expertise.

There are many places to learn about how to become a community manager or social media manager.

One of the best is a training program from Andrea Vahl and Phyllis Khare called Social Media Manager School.

Want to plan and schedule your social media content in advance? Here's your guide to creating a social media calendar!

How to Become a Community Manager or Social Media Manager!

Before I get started with the top tips for becoming a kick-ass social media manager, I wanted to share this value-packed video.

1. Build a Community of Your Own


Before you can sign up clients you'll probably need to have a thriving social media presence of your own.

Create accounts on all the major social media websites and familiarize yourself with blogging, email marketing, search engine optimization and graphic design.

If you can't market yourself... you'll never be able to market for others!

2. Find Clients

Finding clients is difficult for even the most seasoned social media marketing agencies.

Learn where your ideal potential clients hang out online then distribute great content and start conversations that will drive traffic to your website.

Learn where your ideal potential clients spend time. Then share great content and start engaging conversations.

You should also attend networking functions, conferences and other industry events.

3. Manage Your Time

Managing accounts on Facebook, Twitter, Google+, YouTube, Pinterest and other social media websites takes lots of time -- time you can't afford to waste!

I've been guilty of scrolling aimlessly through my news feed for hours. Don't do this!

Andrea and Phyllis suggest having systems in place that help you organize tasks and complete work on time for your clients.

The key is finding a system that works for you.

One of the things I strongly advise doing is creating a social media calendar. Not only will a calendar save you lots of time, but it will help you stay organized and always a step ahead. Here's an infographic with all the steps to creating the perfect social media calndar.

4. Manage Your Money

One of the first questions an aspiring social media manager asks is:

How much should I charge?

And this is a difficult question to answer since markets vary from place to place and discipline to discipline. Start by finding out what your competitors charge to determine whether you should charge more or less than they do.

Also, make it easy for customers to pay by doing recurring billing.

And sometimes a high-quality proposal can land you the job. Be sure your presentation looks good and is easy to understand.

5. Learn Advanced Marketing Skills

Most prospective clients will know the difference between good and bad social media.

You'll need some advanced skills if you expect to stand out!

These advanced techniques include:

  • Optimizing YouTube videos with descriptions, tags, titles, annotations, etc.
  • Custom Facebook apps
  • Custom Twitter and YouTube headers
  • Knowledge of hashtag marketing
  • Knowledge of webcasts, Google+ Hangouts, email capture forms, etc.

6. Mobilize, Baby!

Today, a strong mobile presence is a must!

If customers can't find and interact with you on their mobile devices, you might as well not even exist.

Make sure your website is fully functional on mobile.

Want to Become a Social Media Manager?

The best social media managers can do their work poolside with their smartphones!

And while many people try to enter this wonderful field -- some fail miserably.

Those who succeed do so by keeping their training up to date, by reading the best blogs and articles written about social media, and by maintaining an up-to-date social media calendar.

become a social media manager.png

Andrea and Phyllis created this infographic to provide even more information about how to become a social media manager.

Be sure to take a look!

how to become a social media manager

How To Explode Engagement With A Social Media Calendar

ViewHide comments (8)

The next post you should read

Check out these related posts
How to Use Social Media for Your Small Business [Infographic]

How to Use Social Media for Your Small Business [Infographic]

Struggling to find a way to make social media work for your business? We can help. Learn 8 smart ways to use social media for your small business.

Rebekah Radice Rebekah Radice

Social Media Tips Infographics

What Content To Tweet: All the Twitter Stats, Facts, and Data You Need

What Content To Tweet: All the Twitter Stats, Facts, and Data You Need

Not sure what content to tweet? We've got you covered! Here are all the stats, facts and data you need to build a large and engaged Twitter following.

Svitlana Latysheva Svitlana Latysheva

Social Media Tips Twitter Content Marketing

15 Unique Ways to Find Facebook Content Ideas [Infographic]

15 Unique Ways to Find Facebook Content Ideas [Infographic]

Looking for new ways to find great Facebook content that’ll spark engagement? We’re sharing 15 ways to discover a never-ending supply of Facebook content ideas!

Svitlana Latysheva Svitlana Latysheva

Infographics Facebook Content Marketing

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Get Started for $9 month 100% Satisfaction Guaranteed
Post Planner

Solving social marketing

Boost your social IQ with our Love plan
for less than 21¢ per day *

Post Planner - Smart content gets engagement

Smart content gets results

* Billed annually
Use Coupon Code: MYLOVE4RL

Yes, I want to post smart content

No thanks, I'll keep on doing what I'm doing