Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon
Get started now
Back to blog

How to Search Facebook for PRICELESS Info on Competitors & Fans

How to Search Facebook for PRICELESS Info on Competitors & Fans

How_to_Search_Facebook_for_PRICELESS_Info_on_Competitors__Fans-lshow to search facebookGraph Search is hands-down one of Facebook's most powerful features.

You can research just about anything with it -- and learn priceless info about your Facebook fans & competitors.

But here’s the problem: Graph Search is sooooo complicated!

And many people don't use it because of that.

Not good. Everyone should be using this wonderful tool!

I recently used Graph Search to find fan pages for an article I wrote about pages entrepreneurs should Like -- and it helped tremendously!

Below are some of the tricks I used. Hopefully these are ways Graph Search can help you too.

How to Search Facebook for PRICELESS Info on Competitors & Fans

1. Research Competitors

There are 2 main ways to search for competitors on Facebook:

Local Search

These are examples of search terms you can use when looking for local businesses:

  • Restaurants in ______
  • Cafes in ______
  • Seafood restaurants in ______
  • Gyms in ______
  • Clothing stores in ______
  • Shoe stores in ______

how-to-search-facebook

Page Search

You can also search for Facebook pages using search terms like:

how-to-search-facebook

2. Search for Interests

Most of your fans have many interests -- and they make these interests public on Facebook.

So why not use the interests of your fans to appeal to them with certain kinds of content?

>> Click to Tweet <<

For example, if you know they like rock climbing & scuba diving, ask questions like:

  • When was the last time you went rock climbing?
  • Rock climbing or scuba diving?

Asking questions is a great way to start conversations on Facebook. And you can use Graph Search to learn more about the interests of your fans.

Check out these search term examples:

how-to-search-facebook

Or this one:

how-to-search-facebook

3. Search for Groups

Facebook groups provide great ways to show off your expertise & strengthen your brand.

>> Click to Tweet <<

Use this search term to find Facebook groups relevant to your business:

  • _______ (insert name of friend) groups

how-to-search-facebook

And this search term will show you the Facebook groups your friends have joined:

how-to-search-facebook

Graph Search will show you group names that contain the keyword you searched for.

4. Connect with Others

Facebook's not just for marketing your products.

It’s also a great way to connect with people who have the same interests as you. And Graph Search can help you find people with similar interests.

>> Click of Tweet <<

Try using the search term:

how-to-search-facebook

Key Takeaway

There's so much data about your fans & competitors available on Facebook -- and you can easily create content based on this info.

In addition to all the use cases above, you can also use it to target Facebook ads toward audiences you haven't reached before!

So what about you? Have you used Graph Search to research your competitors & fans?

If so, what search terms worked best for you?

ViewHide comment (1)

The next post you should read

Check out these related posts
How to Increase Facebook Content Shareability in 7 Easy Steps

How to Increase Facebook Content Shareability in 7 Easy Steps

Want to reach more people on Facebook? Learn How to Increase Facebook Content Shareability in 7 Easy Steps!

Brandon Leibowitz Brandon Leibowitz

Social Media Tips Facebook Tripling Your Engagement

How to Conquer Facebook Marketing for Your Business [Ebook]

How to Conquer Facebook Marketing for Your Business [Ebook]

Need a better Facebook marketing strategy? We're sharing a step-by-step formula to growing your business with Facebook.

Svitlana Latysheva Svitlana Latysheva

Facebook

How to Optimize Your Facebook Marketing for SEO

How to Optimize Your Facebook Marketing for SEO

Looking to boost your Facebook visibility? Here are the most effective ways to optimize your Facebook page and get it seen.

Shane Barker Shane Barker

Social Media Tips Facebook

Post Planner

Solving social marketing