Post Planner Logo Color Post Planner Menu Icon Post Planner Facebook Icon Post Planner Google+ Icon Post Planner LinkedIn Icon Post Planner Pinterest Icon Post Planner Twitter Icon Post Planner YouTube Icon Post Planner RSS Icon Post Planner Instagram Icon Post Planner Find Icon Post Planner Predict Icon Post Planner Plan Icon Post Planner Post Icon Post Planner Arrow Left Icon Post Planner Arrow Right Icon Post Planner Check Icon Post Planner Search Icon Post Planner Arrow Down Icon Post Planner Comment Icon Post Planner Support Icon Post Planner Cancel Icon Post Planner User Guide Icon Post Planner Switch Plans Icon Post Planner Close Icon
Get started now
Back to blog

Here's Why the New Facebook Contest Rules Are a GOOD Thing

Here's Why the New Facebook Contest Rules Are a GOOD Thing

Heres_Why_the_New_Facebook_Contest_Rules_Are_a_GOOD_Thing-lsnew Facebook contest rulesWhen my girlfriend launched her clothing line, we needed to get the word out.

So we created a Facebook contest to build momentum for the new business.

We got more than 1,000 fans in 2 days!

Most importantly, we attracted relevant fans because we gave away our products as prizes. Many of these fans became repeat customers who still shop with us today.

Of course, we also attracted people who just wanted to win a prize -- entering the contest was the only reason they Liked our page.

Which didn't help anyone!

Now Facebook is banning Like-gates in contests. And since the announcement, many Facebook marketers are whining that Facebook is out to get business pages -- and that Faceboook only banned Like-gates to force people to buy more ads.

I have a different take.

>> Click to Tweet <<

Sure, my opinion won't be popular among some of my most loyal readers -- but I've got to be honest.

Banning Like-gates was one of the best moves Facebook has made in a long time. In the long run, the new Facebook contest rules will benefit almost everyone.

Here's Why the New Facebook Contest Rules Are a GOOD Thing

1. Fewer Sleazy Contests

Here's the MAIN issue: people Like Facebook pages just so they can win a prize.

Many couldn't care less about the content posted on said page.

This actually creates problems for business owners who give away prizes like iPhones, tablets & flat-screen TVs.

The problem = you never know which fans are genuine business leads & who just Liked your page for a chance to win the prize.

facebook-contest-rules

Businesses host contests like the one shown above just so they can draw as many contestants as possible.

But most of these people will never Like, share or comment on a single post.

Heck, I've entered a few of these contests myself. But do I ever engage with the pages when the contest ends? No way.

I usually unlike the page until the next giveaway is announced.

Sure, contests like these will never go away. But we'll probably see fewer sleazy Facebook contests when the Like-gate ban takes effect.

facebook-contest-rules2. Easier to Reach the Right Fans

Not using a Like-gate lets you reach the right kind of fans with your contest -- people who are actually interested in your product or service!

Instead of relying on Like-gates, try organizing a Facebook contest with an app like AgoraPulse, TabSite or Antavo, which offer features that encourage contestants to share your contest for better chances to win. :)

>> Click to Tweet <<

You want contest participants who are interested in your page, business or industry, because it helps expand your Facebook reach.

Plus, when you organize a contest, you’ll attract fans who may one day become customers.

When it comes to creating a page on Facebook, it’s not about how many fans you have... it's the quality of those fans that really matters.

Key Takeaway

To the Like-gate, I say GOOD RIDDANCE!

What do you think?

Did you respond with fear or glee when you heard the announcement from Facebook?

>> Click to Tweet <<

No Comments

The next post you should read

Check out these related posts
How to Optimize Your Facebook Marketing for SEO

How to Optimize Your Facebook Marketing for SEO

Looking to boost your Facebook visibility? Here are the most effective ways to optimize your Facebook marketing for SEO, search and social media.

Shane Barker Shane Barker

Social Media Tips Facebook

How to Get Better Facebook Marketing Results in 2017 [Case Study + Strategy]

How to Get Better Facebook Marketing Results in 2017 [Case Study + Strategy]

Ready to get better Facebook marketing results in 2017? Take a look at these Top 5 Facebook challenges marketers face and how to conquer them.

Rebekah Radice Rebekah Radice

Social Media Tips Facebook Case Studies

How to Improve Social Media Engagement for Small Business [Case Study]

How to Improve Social Media Engagement for Small Business [Case Study]

Want to level up your marketing results? This small business case study will show you everything you need to know to vastly improve social media engagement.

Rebekah Radice Rebekah Radice

Social Media Tips Twitter Facebook

Post Planner - Kim Garst

I would have to pay tens of thousands of dollars in advertising costs to achieve the same results I get with Post Planner.

Kim Garst Boom! Social
Try it yourself
Post Planner

Solving social marketing