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8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool

8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool

8_Amaze_Balls_Things_You_Can_Learn_From_Twitters_FREE_Analytics_Tool-ls1twitter free analytics toolPeter Drucker famously said:

You can't manage what you don't measure.

So true!

Especially for Twitter marketing!

If you want to manage your success on Twitter, you need to measure what’s working & not working.

You can do that for FREE with Twitter's built-in analytics tool.

It's super useful, giving you metrics like:

  • Tweet performance
  • Follower growth
  • Follower interests
  • and more...

The data can help you understand how well your tweets are performing -- and give you rich & actionable insights.

To access your Twitter analytics is easy! All you have to do is follow the link below while logged in to your Twitter account.

In this post I will show you how you can take advantage of twitter's free analytic tool to take your marketing to the next level.

>> Click to Tweet <<

8 Amaze-Balls Things You Can Learn From Twitter's FREE Analytics Tool

1. Tweet performance

When you log into your analytics, the first insight you see is how well your tweets are performing -- based on impressions, engagement & engagement rate.

Screen Shot 2015-02-08 at 3.40.54 PM

On the right hand side, you’ll get insights such as:

  • Engagement rage
  • Average Link clicks per day
  • Average retweets per day
  • Average favorite per day
  • Average replies per day

Screen Shot 2015-02-09 at 4.43.38 PM

If you want to see the specific metrics for an individual tweet, just click on it.

This will open a window and give you more insights like the example below.

Screen Shot 2015-02-08 at 4.34.49 PM

2. Follower growth

Twitter's analytics tool will also show you your weekly follower growth.

Here’s an example.

Screen Shot 2015-02-09 at 4.45.23 PM

3. Follower interests

If you need insights of the interests of your followers, look no further.

Twitter's free tool will show it to you -- and you can use the info to direct your content.


4. Follower location

Where are the majority of followers from?

No need to guess anymore. You can see the following with Twitter's tool:

  • top countries
  • top states
  • top cities

Once you know this, you can create tweets based on where most of your followers are from.

Screen Shot 2015-02-09 at 4.45.36 PM

5. Follower gender

You can also find out the gender of your followers -- which can help you adjust the tone of your tweets.

Screen Shot 2015-02-09 at 4.45.44 PM

6. Who your followers follow

Who else does your followers follow?

No need to guess!

And if you're smart, you'll follow the same accounts (to get competitive insights).

Screen Shot 2015-02-09 at 4.45.47 PM

7. Influencers following you

Who are your top influencers? Twitter's free tool will tell you.

Use these info to make sure you're engaging with them!

Screen Shot 2015-02-08 at 4.20.20 PM

8. Top performing links

Which of your shared links are getting the most clicks?

Now you know!

Screen Shot 2015-02-08 at 4.18.53 PM

And clicking on "View Tweets" will show you where the clicks came from.

Screen Shot 2015-02-08 at 4.19.41 PM


If you want to improve your twitter marketing, you need to measure the right data!

Twitter's FREE built-in analytics tool makes it easy!

Again, the tool shows you:

  1. Tweet performance
  2. Follower growth
  3. Follower interests
  4. Followers location
  5. Followers gender
  6. Who your followers follow
  7. Influencers following you
  8. Top performing links

And the best part...

It’s FREE! :)



Kim Garst

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