Do you have a fan page you're trying to grow?
Since you're reading this post, I'm guessing the answer is yes.
So how are things going for you?
If your answer is anything less than "Absolutely AMAZING!!!" then this post is for you.
The truth is, you may be seeing disappointing results on Facebook because of bad habits you could easily change.
These bad habits could be annoying your fans & even damaging your brand.
So pull up a chair & let me show you 4 habits you need to change right now.
4 Annoying Facebook Habits Your Business Needs to Stop
1. Tagging too many people/pages
I covered this before when I wrote about ways to break bad habits on Facebook, but I’m highlighting it again because it’s so important.
Make sure when you tag somebody in a post, that the content relates to them & you're not just tagging lots of people or pages to boost your reach.
This applies to your Facebook profile & any fan pages you manage.
It’s important when building relationships online to consider the feelings of the person on the other end -- and their privacy concerns.
Tagging users in posts that have nothing to do with them is a great way to lose Facebook friends & destroy relationships you worked so hard to build.
2. Condescending for engagement
Before I explain why condescending for engagement is a bad idea, I want to make it clear that engaging with your Facebook fans is critical.
But there are right ways & wrong ways to get fans to respond.
For example, this post kind of smacked of desperation:
Applebee's tried to relate this post to the brand, but this update just feels icky -- like the brand sees its fans as mindless comment-robots.
Instead of posting condescending rubbish, ask your fans relevant questions that spark interesting conversations.
Breaking Bad does it right:
Here they used a compelling image & link to ask a simple question related to the show.
My advice is to test different updates on your page to determine what calls-to-action get the most response from fans.
Definitely try questions, fill-in-the-blank posts, trivia, etc.
3. Ignoring fans who post on your timeline
If you’re posting regularly & at the right times, engagement on your page should increase.
Fans will leave comments, and people will Like & share your posts.
Since fans are likely to comment on your page, use the “Posts by Others” feature to view what's being said on your Timeline -- so you can respond.
You'll see the drop-down menu underneath your app icons. Click the box & select “Posts by Others”. All the updates left by other people will then be visible on your page.
Check this daily so you don't keep fans waiting when they ask a question or need a quick reply.
4. Posting ONLY about your company
I often say that social media is like a phone conversation -- it must go both ways.
You have to create great content for your page, but you also don’t want to be the business that only talks about itself.
These companies lose fans & the pages usually take a hit.
But how do you avoid this?
It's easy -- just share content from a variety of sources!
These Facebook post ideas will help get you started:
- Share content from fans
- Share updates from online sources (breaking news, infographics, events)
- Share inspirational quotes & images (memes) from around the web
- Share updates from other pages
This is all great -- but you still need to drive traffic to your website. Otherwise, what's the point of having a fan page?
Increasing sales should be your top priority, so driving traffic from Facebook to your company website is key. And you'll generate that traffic by doing this:
- creating blog posts & infographics for your website
- making videos for your YouTube channel
- writing blog posts with your opinion about different industry-related topics
- creating blog posts & infographics that answer fans' questions & provide tips
- writing blog posts about breaking news in your industry
- making how-to infographics
The list of content ideas is endless.
That's why it's helpful to build a content calendar to make sure you always have original material high on your page.
Here's a road map for that:
Try it next time you log on
Next time you work on your fan page, consider eliminating these annoying Facebook habits.
If you do, you will save time & maximize ROI for your content.
What is the first thing you do on Facebook when you check your page?
Please leave your comment below.